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Read the latest articles from BMA BUZZ.
Get to Chicago and BMA14 how ever you can—to be and see where b2b’s going!
Don’t miss the largest b2b marketing conference anywhere in the world in 2014! Join 900+ b2b marketers from 400+ firms and as many as 40 states and 10 nations to hear nearly 80 authorities discuss the latest b2b marketing trends, thinking, research, best practices, technologies and tools.
Premier B2B Awards Competition – BMA B2’s Now Open For Entries!
Now in its 38th year, the BMA's Global B2 Awards, will honor creative excellence and the best in strategy and style in business-to-business (B2B) marketing. This year, BMA will introduce extended categories, new top-tier awards and super-categories, and strengthen the spotlight that it shines on the marketers who earn a B2 Award. The B2 Awards are now accepting entries. Click here for submission details.
2014 Global BMA Conference details, registration announced
We are pleased to share some very early details about BMA's 2014 annual global conference, now just six months away. The conference will be back in Chicago for the 6th year in a row during the same Memorial Day week time frame: Wednesday noon, May 28, through Friday noon, May 30. As our profession's "must attend" annual event, BMA14 will be your opportunity--over a tightly packed two-day time frame--to glean and take back actionable insights on the latest in b2b marketing thinking, trends, best practices, success stories, technology and tools and more. Pre-registration is open, and if you register now, you can save $100 over early-bird registration, which opens Feb. 1, 2014. Details here.
B2B Marketers Expect Bigger 2014 Budgets
According to the Forrester Research/Business Marketing Association study “Focus B2B Marketing Budget Gains On Business Outcomes To Succeed In 2014,” marketing executives expect budgets to increase by 6% on average, with a total of 32% of surveyed marketers expecting some budget increase this year. Read more
BMA Board Member agencies named runners-up for B-to-B Agency of Year
Doremus, gyro, and Slack and Company named runners-up for Ad Age's B-to-B Agency of Year. Read More.
Ad Age Names Stein/IAS as "Agency to Watch" in 2014
BMA Board Member agency, Stein/IAS, named to Advertising Age's Top 10 Agencies to Watch in 2014. Read More.
The FORUM named strategic research arm of BMA
To reinforce its vision of delivering relevant content, studies and research to help business-to-business (b2b) marketers advance their education and improve their skills, the Business Marketing Association (BMA) has announced a strategic alliance with the FORUM: Business Results Through People. Read more.
BtoB/Advertising Age integration will continue to serve the needs of the B2B community
In October, the B2B industry was informed that BtoB Magazine would be integrated into Ad Age in January 2014. Since this announcement officers of the BMA Board of Directors have been meeting with representatives from Crain Communications and Ad Age to discuss their plans for this integration. Read more.
BMA Chair Kathy Button Bell top of BtoB's Best
BtoB named BMA Chair Kathy Button Bell, VP-CMO at Emerson Electric Co., as Top Marketer of 2013 at its annual BtoB's Best luncheon in New York last week. Read more.
Segal reflects on how B2B marketing has changed
In an interview with BtoB, BMA Board member Rick Segal discusses the changes and challenges facing the b2b marketing industry. Read more.
BMA/Omobono report shares best practices in B2B digital
According to a report recently published by UK-based digital agency Omobono and in conjunction with the Business Marketing Association (BMA), the top three priorities for effective B2B digital marketing – particularly in the US – includes strengthening thought leadership, deepening customer relationships and raising brand awareness. Read more.
BMA board well represented on BtoB's 2013 best list
BtoB magazine's annual "BtoB's Best" report brings together the best and the brightest marketers in b-to-b. Five BMA Board members were honored this year, including BMA Chair Kathy Button Bell, Vice President, Chief Marketing Officer, Emerson; BMA Immediate Past Chair Eduardo Conrado, Senior Vice President and Chief Marketing Officer, Motorola Solutions, Inc.; BMA VP Thought Leadership George Stenitzer, Vice President of Corporate Marketing and Communications, Tellabs; BMA Director Phil Clement, Global Chief Marketing and Communications Officer, Aon Corporation; and BMA Director Linda McGovern, Vice President of Marketing, USG. This year's honorees were recognized at an awards luncheon Nov. 13 in New York. Read more.
Bloomberg Television presents “C-Suite with Jeffrey Hayzlett”
On Tuesday, October 8, 2013 at 9:30 PM ET/PT, Bloomberg Television presents the debut of “C-Suite with Jeffrey Hayzlett,” an original prime time series that features an inside look at companies that are shaping the global business landscape. In each week’s episode, BMA Board member Hayzlett, a contributing editor for Bloomberg Television and former c-suite executive, spends time with the executive team of today’s most recognized brands to discover what makes them tick. Read more.
B2B art and science collide at marketers’ meeting
BMA's and Forrester Research's recent CMO study showcases the need to embrace data and collaboration. "CMOs must turn their attention to the business issues that matter,” says the report, based on research with 117 CMOs. “They need to rethink the marketing strategy over tactics, prioritize collaborative opportunities, strengthen the marketing team, and collaborate with peers about how to put real customer needs front and center.” Read analysis in the Economist Group's Lean Back here.
Please participate in the Forrester/BMA 2014 Budget Survey
Forrester Research and BMA are investigating the marketing budget, tactic, and mix choices that you and your peers make today. Please join us by responding to our 2014 Marketing Budget Survey. Participate here.
BMA unveils B2B Rising conference series
BMA has announced the schedule for the next iteration of its global conference event series, this year titled B2B Rising. Following the hugely successful 2012 Go and Grow roadshow series, B2B Rising will be visiting even more cities to reach marketing professionals across the business-to-business spectrum. Click here for details.
Social skills from a simpler time
BMA Executive Director Al Maag talks about the lost art of socializing with people face-to-face in a recent edition of ForbesBrandVoice. Read more.
Social media: The 3 A’s of mature strategies
We are all using social media, but are we using it right? Aaron Kahlow discuss a few ways to focus social media strategy. Read more.
Using voice of customer to measure event success
"Event measurement, while modestly complex, need not be difficult," writes Barry Seidenstat. The owner of ROI Communication Solutions explores practical measurement techniques and applications in BMA-Colorado's Advice from the Top: The Expert Guide to B2B Marketing. Read more.
B2B Rising gathers force in New York, Colorado
The B2B Rising conference series heads to New York and Colorado this month. The events bring together a community of marketers who will explore the innovation unleashed by unprecedented change in the b2b industry. Read more.
BMA discount: Social media certification with OMI
BMA Colorado worked with the Online Marketing Institute to develop a social media certification program tailored specifically to B2B marketers. The chapter is extending its discounted rate to the broader BMA membership. Details here.
Rick Segal…An Appreciation
Read BMA board member Gary Slack's "take" on the news that Rick Segal will be leaving gyro to accept a new calling with the Bethlehem College & Seminary in Minneapolis, MN. Click here for blog post.
Ingwalson: “What the C Means to the B”
B2B marketers can learn a lot from their B2C counterparts, says Chris Ingwalson, director of client services at Denver-based digital agency The1stMovement. Buyer behaviors are changing, and marketers need to make the transition that their audiences have already completed. Read more.
BMA SmartBrief provides daily marketing news
Sign up for the Business Marketing SmartBrief and receive daily articles in an easy-to-read newsletter format. Key articles from hundreds of publications are summarized and linked to the original sources for your convenience. This service is free! Click here to start receiving the BMA SmartBrief now.
Serious games deliver market research insights and advertising results
Web interactions and mobile usage, as well as the willingness of individuals to share more and more about themselves online, means that our quest for deeper customer insights is limited only by our imagination and creativity. But how can we be sure that the information we’re gleaning is truly what we need? Many companies turn to online survey tools or audience engagement techniques like gamification. Read more.
Advice: Inbound lead gen and marketing automation
Advances in marketing technology are enabling B2B marketers to deliver relevant messaging at an increasingly granular level, and the results are impressive. marketing automation — a collection of behavioral monitoring, lead scoring and lead nurturing technologies — is predicted to see large-scale adoption in the coming years due to both the efficacy and efficiency with which it drives revenue. Read more.
Shoffner: Building a global glass movement
Owens-Illinois tapped Nike veteran Saga Shoffner to lead its “Glass Is Life” initiative in 2011. Glass container manufacturers were losing market share to alternative packaging suppliers, and the O-I executive team wanted to build a global movement that would underscore the value of glass and prompt brand managers to align their products with sustainability, health and quality. Read more.
Calling all young professionals!
Just starting out in business-to-business marketing? Need immediate access to a network of professionals who can offer guidance, resources and support? BMA is here to help. We offer a full year of membership in our new Young Professionals Program at a reduced membership fee. This program is available only to new members and membership renewals who meet the criteria. Click here for details and to join now!
IAB-IHS: Mobile advertising on the rise
Global mobile advertising revenue almost doubled in 2012, according the Interactive Advertising Bureau and research firm IHS. Their research outlines regional spending and the distribution of dollars across search, messaging and display formats. Read more.
The B2B CMO role is expanding: Evolve or move on
Digital channels, online social activity and rapidly evolving mobile technology give business buyers new purchasing power. B2B CMOs must take on significantly broader and often unfamiliar responsibilities to capture their attention. To learn how top marketers respond to these new challenges, Forrester Research teamed with the Business Marketing Association to conduct a joint study. Read more.
BMA board prepares to address changing industry
BMA formally introduced its 2013-2014 board of directors last week, coupling the news with an announcement regarding the release of a joint BMA-Forrester Research report. The juxtaposition of the two news items was no coincidence. The report looks at the changing role of the B2B content marketing officer, and it spells out the industry challenges that will shape the work of the association and its board. Read more.
BLAZE still going strong!
Attendees discuss the impact of BLAZE, the 2013 Global BMA Conference in Chicago, in a series of video interviews. Click here to view.
BMA well represented in <i>BtoB's</i> Who's Who in B2B
This year's BtoB magazine's Who's Who in B2B Special Report features key thought leaders and movers and shakers across a broad spectrum of the marketing industry, including many within the BMA board and membership. Click here to read more.
BMA Board of Directors announced for 2013-14
BMA recently announced its new Board of Directors. The National Board is made up of 11 officers and 18 directors. Kathy Button Bell, Vice President, Chief Marketing Officer, Emerson, was named BMA Chair for 2013/2014. Stephen Liguori, Executive Director, Global Innovation & New Models, General Electric, will serve as BMA Vice Chair. Click here for more information.
BMA BLAZE takeaways
Finding all of the online references to BMA BLAZE is a daunting task but, for a start, here are just a handful of notable articles, blogs, etc., analyzing the 2013 Global BMA Conference: 5 HOT takeaways from BLAZE 2013; At the BMA: 'Blaze' kickoff illuminates marketers' new role; BMA BLAZE Conference Updates; 2013 Global BMA Conference: 9 Key Take-Aways; Illuminating B2B Marketing's Expanding Role At BMA Blaze; Are Millennials Really Our Only Hope?; Ablaze Conversations: Day One Summary of BLAZE the 2013 BMA Global Conference; BMA's 'Blaze' sheds light on new roles for marketers. Keep the BLAZE conversation going, tweet #BMABLAZE!
Maralah S. Rose-Asch, CBC, wins G.D. Crain Jr. Award
Maralah Rose-Asch, CBC, publisher and editor at Gardner Business Media, Inc., and BMA board member, received the prestigious 2013 G.D. Crain Jr. Award at the Business Marketing Association’s B2 Awards ceremony during the 2013 Global BMA Conference. Rance Crain, president of Crain Communications and son of G.D. Crain Jr., presented the honor. Click here to read more.
BLAZE - the 2013 BMA Global Conference in photos
Revisit BLAZE through photos, produced and presented by Zack Maag. Captured images begin with the BMA board meeting on Wednesday morning, May 29, including pics from all conference sessions, networking events, and through to the final session on Friday, May 31. Click here to view photos.
The BMA 2013 Global Conference will BLAZE!
This year's conference--taking place May 29-31 at the Sheraton Chicago Hotel & Towers--will be themed "Blaze." With more than 700 expected to attend, you’ll be ablaze with new ideas and concepts to help move your organization forward. Mark your calendars now to learn from and network with b2b marketing’s leading trailblazers! Click here for information.
BMA BUZZ - the voice of b2b marketing
The BMA BUZZ is the official electronic newsletter from the Business Marketing Association. Thought leadership, relevant industry news, b2b innovations, high-level interviews - all in a bi-monthly format. If you are interested in receiving the BMA BUZZ, subscribe here!
2013 Annual Global Conference returns to Chicago with incendiary intent
700+ marketers from 325 firms, 35 States and 10 Countries are expected to attend BMA BLAZE, the World’s single largest annual B2B marketing confab, taking place May 29-31 the Sheraton Chicago Hotel & Towers. Click here to read more.
BMA expands global footprint with Middle East chapter
BMA Middle East is the Business Marketing Association's 3rd group outside the US serving business-marketing professionals through professional development, programs and networking. Established in March 2013, the group will be hosting a number of annual events, including a Go and Grow conference with key speakers from the industry later in the year. For details, click here.
BMA 2013 B2 Awards competition deadline extended!
The B2 Awards recognize and honor business marketers for their best creative/strategic work. Imagine the possibilities of what could be when you're recognized for outstanding strategy, creative and results! Click here for details and to submit your best work now. Entry deadline extended to March 22!
Why join BMA?
Eduardo Conrado, BMA Chair, shares why joining BMA is instrumental in advancing in your career in B2B marketing.
London Go and Grow event launches global front for BMA
BMA’s Go and Grow event in London, which took place late last month, provided plenty of insight about the challenges facing B2B marketers and the dramatic changes in marketing communications. Tom Stein, president of Stein + Partners Brand Activation, and a national board member of BMA, helped kick off the event with a rallying call for UK-based ad agencies, clients and vendors to join the BMA’s first chapter to be launched outside of the United States, BMA London. Click here for London Go and Grow wrap-up. And click here for London Go and Grow video.
BtoB names best Marketers of 2012
BMA board members on BtoB's annual best Marketers list include: Kathy Button Bell, CMO, Emerson Electric Co; Phil Clement, Global Chief Marketing and Communications Officer, Aon Corp.; Eduardo Conrado, Senior VP-CMO, Motorola Solutions; Tom Haas, CMO, Siemens Corp.; John Kennedy, Vice President, Corporate Marketing, IBM; and George Stenitzer, VP-Communications, Tellabs. For complete list, click here.
It’s a small world after all
Check out the @MarketingB2B blog from IAS B2B Marketing's Rob Morrice on BMA National’s plans to expand beyond the US. Click here to read.
Global B2B made crystal clear - Go and Grow London
In a year when the world's eyes have been heavily focused towards Europe – with landmark events taking place in the UK and across the continent – come centre stage on 10/18/12 in London for the first ever BMA Go and Grow Conference to be held outside America. Click here for details.
CMO Close-Up with Tom Haas, CMO, Siemens Corp
BMA Board Member Tom Haas, a 20-year veteran of manufacturing company Siemens Corp., has served as CMO for the past 10 years. This year, he continued the evolution of the “Siemens Answers” campaign, created by Ogilvy & Mather, New York, and focused on what he calls “agile marketing.” Read BtoB's CMO Close-up here.
BMA NYC hosts upcoming Go and Grow global road show
From technology to media to creativity, B2B marketing has entered a new era. At “Transformations: Now and Next,” marketing and media leaders will discuss what it all means in terms of today’s best practices and tomorrow’s evolutions. Join Eduardo Conrado, CMO of Motorola Solutions; Gary Koepke, VP Global Executive Creative Director at Sapient; Linda Boff, Executive Director of Global Digital Marketing at GE; Dan Roth, Executive Editor at LinkedIn and other B2B transformers at The New York Academy of Sciences on September 27. Click here for more information.
BMA Board Members featured in BtoB's Who's Who 2012
This year's BtoB magazine "Who's Who in B-to-B" Special Report features key thought leaders and movers and shakers across a broad spectrum of the marketing industry. Influential list includes eight BMA board members, including: Kathy Button Bell, VP-CMO, Emerson; Phil Clement, Global Chief Marketing and Communications Officer, Aon Corp.; Eduardo Conrado, Senior VP-CMO, Motorola Solutions; Tom Haas, CMO, Siemens Corp.; John Kennedy, VP-Corporate Marketing, IBM Corp.; Gary Slack, Chairman-Chief Experience Officer, Slack and Company; Chris Steenstra, Managing Partner-Group b2b, Eric Mower & Associates; and Tom Stein, President-Chief Creative Officer, Stein+Partners Brand Activation. Click here for BtoB article.
BMA board member featured in BtoB's CMO Close-Up
BtoB article features BMA board member George Stenitzer, VP-marketing and corporate communications, Tellabs Inc. Click here for complete article.
Did you GROW?
With 690+ attendees at the 2012 International BMA Conference we're hoping that you were able to GROW! In the coming weeks, BMA will be adding more and more conference follow-up, including event videos, speaker presentation videos and slides as well as post-coference editorial and active blogging. Click here for GROW follow-up and post-conference updates. Event photos can be found on the BMA Facebook page.
What are you worth? Participate in the BMA 2012 Salary Survey
BMA's 2012 Salary Survey assesses professionals employed in the b2b marketing field to determine salaries, total compensation and job satisfaction. We are asking for your input to ensure the most accurate analysis possible. Click here to participate.
Register Now for Industrial Marketing Online Event on Wednesday, July 11
The Industrial Marketing Digital Summit is the only online event focused on marketing in the industrial sector. Free to attendees, industrial marketers will lead educational sessions on using social media, driving more leads, capitalizing on your content and more. You can also connect with your peers in real-time and chat with exhibitors about their products, services and solutions. Register now.
2012 B2 Award winners announced
BMA is pleased to announce the B2 Award winners for 2012, including Agency of the Year and Corporate Marketer of the Year. Nearly 800 entries were submitted into this year's B2 Awards Competition, honoring business marketers for their best creative/strategic work. Click here for more information.
BMA 90th Anniversary Book now available
The Business Marketing Association: 90 Years of Inspiring B2B Marketers tells the story of how the specialty of business-to-business marketing came to be and how it has evolved over nine decades. Enhanced by full-color captioned images, the coffee-table style book includes a brief overview of the different eras of the BMA legacy and looks toward the future of the association and the profession. Click here for details and to order book.
BMA's GROW Conference Sells Out
BMA's 2012 global conference, GROW, taking place at the Swissotel in downtown Chicago May 31-June 1, has reached capacity, and BMA is no longer taking online registrations. More than 550 b2b marketers are registered to attend what will be the single largest b2b marketing conference in the world in 2012. Interested b2b marketers hoping to snag a seat at GROW can add their names to a waiting list by going here.
BMA Launches First Ever International “Go and Grow” Roadshow Series
In honor of its 90th anniversary, the Business Marketing Association (BMA) recently announced the launch of its first-ever roadshow event series, Go and Grow for marketing professionals. Kicking off on May 17 in Beijing, Go and Grow extends BMA’s acclaimed annual international conference and is designed to help business to business (B2B) marketers share and learn from each other about effective strategies, tactics and creative ideas for growing their respective organizations. Click here for details.
Long-time BMA member Mary Louise (Soltes) Nemeth passes away
Mary Louise Nemeth passed away Tuesday, April 3, at the Greens of Lyndhurst, OH. A long-time member of BMA, Mary Louise attended over 50 consecutive BMA national conferences and was recipient of the G.D. Crain Award. She was also one of the first women to serve on the BMA Board of Directors. Mary Louise was beloved wife of the late Frank and Aunt and Great Aunt to 17 nieces and nephews. Funeral Mass Monday, April 9, 2012, 11AM at St. Rita Church, 32820 Baldwin Rd., Solon, OH. Click here for more details.
BMA 90th anniversary book ad deadline May 4th!
BMA is inviting you to help celebrate the association's 90th anniversary. As BMA nears the century mark, you can participate in the celebration! Advertising opportunities are available in the upcoming 90th Anniversary book! Don't miss your opportunity to be seen by the global BtoB community for years in this beautiful 9 x 12 book and ebook starting at $900. Brand is vital! Going to get noticed or let your competitors? Click here for details about the 90th anniversary campaign and how you can join in!
BMA Quick Poll: Are you in the market for a new domain?
The Internet Corporation for Assigned Names and Numbers (Icann) earlier this month began accepting applications for an infinite number of new Web addresses, or top-level domain names, such as .com, .org and .net. The program permits any word in any language as a top-level domain. B2B marketers continue to debate the value of this change. Will your company be applying for a new top-level domain? Let us know here.
BMA training program survey - let us know what you think
The BMA National Board is considering offering training programs based on feedback from chapter leaders. Please take a few minutes to participate in a survey about possible BMA educational offerings. Click here for survey.
Take the 2012 Marketing Priorities Survey
BMA and Frost & Sullivan's Growth Team Membership invite you to participate in an annual Marketing Priorities survey. Please take 5-minutes of your time to share your perspective and insights with us about your Marketing’s priorities for 2012. Click here to participate.
New Top-Level Domains - Understanding .brand
On November 18, 2011, BMA sponsored a webinar to indentify the opportunity presented by ICANN's new Top-Level Domain Program. Starting in January, 2012, the program will allow for brands to secure their own .brand Top-Level Domain (similar to the traditional .com) for the first time in history. This webinar was led by global business celebrity Jeffrey Hayzlett and Internet industry thought leaders. Click here to download a PDF of the presentation.
2011 highlights, what's in store for 2012
BMA Chair Al Maag shares BMA's highlights from this past year and what you can expect in 2012. Click here for details.
BMA E-Mail Service Upgrades
The Business Marketing Association’s e-mail service will be undergoing system upgrades and maintenance between 12:00 p.m. CST December 16 and 12:00 p.m. CST December 19. You may experience disruption in BMA’s e-mail service during this time. If you need to contact BMA, please feel free to phone 630-544-5054. Thank you for your patience..
BMA Chair Al Maag featured in Mediabistro's PRNewser
Maag, Chief Communications Officer, Avnet, discusses the long-term relationship Avnet has had with communications agency Brodeur Partners. Brodeur also works as BMA's PR firm. Click here for complete article.
Eduardo Conrado named BtoB's Top Marketer of 2011
BMA Vice Chair Eduardo Conrado, senior VP-CMO at Motorola Solutions, was recognized as BtoB's Top Marketer of 2011 at BtoB's Best luncheon in New York in November. Click here for details.
BMA Buzz Newsletter go-to resource for members
The BMA Buzz, published bi-monthly and distributed directly to members, provides original articles, research, thought leadership and more. Moving into its 8th month, you can access archived issues of Buzz by clicking here.
BMA announces 2011 G.D. Crain, Jr. Award winner
Mike Hensley of gyro honored with prestigious award for career achievement. Click here for details.
Why Join BMA?
Download this handy "Why Join BMA?" presentation for quick reference or sharing.
BMA-sponsored webinar: New Top-Level Domains - Understanding .brand
On November 18, 2011, at 11:00 a.m. CST, BMA will sponsor a webinar event to indentify the opportunity presented by ICANN's new Top-Level Domain Program. Lead by global business celebrity Jeffrey Hayzlett and Internet industry thought leaders, attendance at this unique event will provide you with the vital information required to prepare your brand for this revolutionary change. Click here for registration and details.
DePaul College of Commerce looking for your input
The DePaul University Center for Sales Leadership is conducting their biennial survey on effectiveness in sales organizations and is looking for your input. The primary goal of the survey is to link the finanical performance of sales organizations to specific practices and behaviors to identify best practices in today's environment. Click here to participate in the survey now.
BtoB Media Business names annual top business publishing professionals
BtoB Media Business announces their annual Who's Who in Business, profiling 100 of the top business publishing professionals who are leading the way in an evolving industry. BMA board members on the list include Sam Sebastian, Director, Local & B2B Markets at Google; and Hugh Wiley, Publisher, Bloomberg Businessweek, Bloomberg. Click here for complete list.
In memory of Steve Jobs
The Business Marketing Association honors the many ways in which Steve Jobs changed business, technology, society and culture. His influence extended far beyond the companies, technology and lifestyle he did so much to create. Steve’s fierce commitment to quality, his understanding of the power of both technology and design, and his vision of a world powered by individual creativity offer enduring lessons for all enterprises. As distinctions steadily blur between B2C and B2B marketing, we will forever look to Steve for enduring truths underlying success in the profession we've chosen. We are fortunate to have lived in an era where we could personally experience this remarkable innovator’s contributions – as business leaders, as consumers and as individuals.Steve Jobs1955 - 2011Business Marketing Association Board of Directors
BtoB magazine names Best Marketers of 2011
The BMA Board is well-represented on BtoB's list of Best Marketers for 2011. BMA Board members named "Best" include Kathy Button Bell, Emerson; Tom Haas, Siemen's Corp.; Eduardo Conrado, Motorola Solutions; John Kennedy, IBM; and Phil Clement, Aon. Click here for complete list.
BMA Leadership Platform fosters participation
Newly created platform is designed to: Inform, Engage and Inspire. Click here for details.
Joining BMA results in the power of B2B connections
Membership in BMA connects you with peers, resources, ideas and success. Find out more about joining BMA and the benefits of membership here.
Phoenix Chapter Technology Marketing Summit focused on strategies, innovation
The 3rd Annual Technology Marketing Summit, hosted by the BMA Phoenix Chapter and the Arizona Technology Council featured several panel presentations from subject matter experts on social media, mobile marketing and marketing automation. Click here for video recap and event details.
BMA-NYC announces their Communicator of the Year award recipient
The New York Chapter of BMA is pleased to announce Sprint as the chapter's 2011 "Communicator of the Year." There will be a luncheon honoring the recipient at the Edison Ballroom in New York City on September 27. Click here for details.
BMA Chairman Al Maag shares his thoughts about 9/11. Click here for his letter to BMA members.
Chicago Tribune article: Entrepreneurial spirit striking later in life
"I have more fire in the belly today than I did at 33, and that should be important to a venture capitalist," says Gary Slack, Immediate Past Chair, BMA, who is featured in an article published in the Chicago Tribune, regarding his experience as a b-to-b entrepreneur. Click here to read complete article.
Save the dates! BMA announces 2012 International Conference dates, location
BMA is pleased to announce that its 2012 International Conference is returning to Chicago for the fourth year in a row! Taking place May 29 – June 1, 2012, the conference will be at the Swissotel, Chicago. Click here for more information.
BMA Speakers Bureau
Local BMA chapters are constantly on the look out for guest speakers for events and to share best practices about B-to-B marketing. On the flip side, a growing number of B-to-B marketing executives are ready to share best practices with their peers. The BMA Speakers Bureau serves as a marketing vehicle for both sides of the table. Click here for details.
BMA National board members inducted into BtoB's Who's Who 2011
Congratulations to the many BMA National board members who were inducted into BtoB magazine's Who's Who 2011! Click here for complete list of this year's inductees.
Al Maag, BMA Chair, shares his vision for the association
Newly appointed BMA National Chair, Al Maag, Chief Communications Officer, Avnet and founder of the BMA Phoenix Chapter, shares his vision for BMA National. Click here for his video message.
BMA board member interviewed in New York Times
In an interview published in the New York Times on July 2, BMA board member Kathy Button Bell, vice president and chief marketing officer, Emerson, explains how participating in sports can lead to success in business while "deep-issue" mentoring of employees means asking "bigger, richer questions about who they want to be." Click here to read complete article.
BMA Unleash Conference dominates blogosphere
The blogosphere was buzzing with BMA Unleash postings, analysis, reviews, criticism and more. Anyway you cut it, Unleash made an impact on all who attended. Click here for Unleash blog and journal postings.
GIL 2011: Silicon Valley focused on company growth
GIL 2011: Silicon Valley, The Global Community of Growth, Innovation and Leadership, is taking place Sept. 11-14. This event supports senior executives and their efforts to accelerate the growth rates of their companies. Click here for details.
Roush Fenway Racing to host b-to-b webinar on June 28
Roush Fenway Racing, one of the world’s largest motorsports organizations, is hosting a b-to-b-focused marketing webinar on Tuesday, June 28 at 11:30 am EST. Roush Fenway will be discussing how a NASCAR motorsports sponsorship is an effective b-to-b marketing solution as well as presenting industry specific case studies. Click here to reserve your spot!
BMA Unleash Conference draws B-to-B marketers from across the spectrum
Over the upcoming weeks, BMA will provide "Unleash," the 2011 International BMA Conference follow-up. Click here for BtoB Show Dailies, photos and other information.
Trevor Bayne's Avnet/BMA Mustang finishes 3rd in Chicago
Driving his Avnet/BMA No. 16 Ford Mustang, Bayne finished 3rd at Chicagoland Speedway's STP 300 race on June 4. The race was nationally televised on ESPN, giving BMA unprecedented exposure. Click here for race recap.
Al Maag named National Board Chair for 2011; Eduardo Conrado named National Vice Chair
BMA announced the election of its national leadership team for the 2011-12 fiscal year. Allen Maag, chief communications officer of Avnet, Inc. was named 2011 national chairman. Eduardo Conrado, senior vice president and chief marketing officer, Motorola Solutions, will serve as vice chair. Click here for details.
Meet NASCAR Daytona 500 Winner Trevor Bayne at "Unleash"
Roush Fenway Racing, the world's largest motorsports organization, has partnered with BMA and Avnet, to highlight the power of NASCAR’s motorsports marketing platform during "Unleash," the 2011 International BMA Conference, in Chicago. Meet and greet Daytona 500 winner and Avnet/BMA race car driver Trevor Bayne before and during the "Unleash" Odyssey Networking Cruise on Wednesday, June 1. Click here for details and a "Welcome" video from Bayne.
Let nothing hold you back! Register now for BMA's 2011 International Conference
In 2009, we Unlearned. In 2010, we Engaged. In 2011, we’ll “Unleash.” Unleash...that’s the theme of the 2011 International BMA Conference June 1-3 (daily agendas: Wednesday, Day 1; Thursday, Day 2, Friday, Day 3) at the Sheraton Hotel & Towers on the Chicago River and lakefront in downtown Chicago. Bloomberg is returning as the Event Sponsor and CNBC is Presenting Sponsor of the Odyssey Chicago Networking Cruise. Last year's conference sold out, so register now and guarantee your spot this year!
New BMA eStore now open!
Deck yourself and your office with BMA apparel and office supplies! The new BMA eStore is fully stocked with BMA-branded shirts, hats, golf balls, pens, portfolios and more! Visit the BMA eStore now wear your BMA proudly!
BMA announces corporate membership program benefits
BMA has recently unveiled that its corporate membership program now offers extended benefits. The restructured membership program enables companies and their employees to access the world’s experts, best practices and current content in business-to-business marketing. Click here for news release and program details.
2nd Annual Strategic Channel Management Conference taking place in May
Continuing its Channel Management series, marcus evans presents the 2nd Annual Strategic Channel Management Conference, taking place May 17-18, 2011, in San Francisco, CA. Hear from Channel Management and Channel Developments leaders on how to drive channel development and partner collaboration in order to create enhanced effectiveness and market expansion. Read an interview with Brooke Cunningham, CA Technologies, who will be presenting at the conference. For more information about the conference, click here.
Eric Mower and Associates wins Best in Show at BMA NY Chapter ACE Awards
Eric Mower and Associates, Syracuse, N.Y., won Best in Show for its “PaperBecause” campaign for Domtar Corp. at the ACE Awards, presented by the BMA New York Chapter at a ceremony that took place Tuesday, April 26. Click here for details as reported by BtoB magazine.
BMA Colorado Chapter publishes book on B-to-B marketing
In BMA Colorado’s first ever book publication, Advice from the Top, 24 BMA Colorado members share their corporate, agency, and consulting expertise with fresh insights into what marketing strategies are working today, or not. If you're serious about b-to-b success, having Advice from the Top within arm's reach is a must. To be formally released at the BMA 2011 International Conference in Chicago this June, Advice from the Top will be distributed to each conference attendee. Click here for book details.
BMA members eligible for special subscription offer from BtoB magazine
BtoB magazine - the leading publication for marketing strategists - is extending a special offer to qualified BMA members to subscribe to their publication. Please click on headline for more information. You will need to log in to this page using your member log in information.
3 B-to-B marketing trends to embrace
How are the savviest B-to-B companies delivering their message and proving their value to customers this year? According to an article recently published at Inc.com, there are 3 trends to embrace in B-to-B marketing: quantifying value creation; targeting online identities; and getting creative with content. Click here for article.
Frost & Sullivan article focuses on integrated marketing that delivers results
In an article published by Frost & Sullivan, past BMA Chairman Keith Pigues, CMO, Ply Gem Industries, addresses the need to fully understand what is most important to a potential customer's business when developing a compelling value proposition. Click here for article.
BMA corporate membership program offers great group rate option
BMA membership has traditionally been open to individuals. However, BMA's corporate membership program introduces a great group rate option, offering companies significant savings and benefits such as free annual conference registration as well as free B2 Award entry submissions. Click here for corporate membership levels and rates.
January webinar focused on using video in your marketing
BMA's January webinar, Video in Your Marketing Mix, presented by Mark Morse, Principal, Executive Creative Director, Morsekode, and taking place online on January 18, 2011 at 10:00 a.m. CST, will show b-to-b marketers how to develop successful video campaigns and how to keep a brand's story sustainable. Practical content planning and video ideation will be key takeaways from this webinar. Click here for details and registration.
BMA mentioned in The New York Times
Getting a job in marketing can be challenging for anybody, including recent graduates, but joining BMA can help. Recently, in the New York Times feature section "Q&A with Stuart Elliot," a reader emphasized that his or her company been "finding a lot of well-qualified candidates through professional associations like the Business Marketing Association." Membership encourages making connections with other members, who may place you top of mind when they hear of job openings. Read Stuart Elliot's Q&A here.
You’re Invited to the Online Marketing Summit in San Diego this February
Online Marketing Summit, the premier educational event for marketing professionals, is coming to sunny San Diego this February (Feb. 7-11, 2011). Start your 2011 with new inspiration and strategies for success with 1,000 of your marketing peers as they share ideas, hear from expert practitioners, and learn best practices in the areas of: Social Media, Search, Email, Analytics, and more. BMA members are eligible for a 20% discount on registration. Click here for details.
Come visit BMA's booth at BtoB's Virtual Trade Show
Get connected to b-to-b marketers at BtoB’s Digital Edge: A Virtual Tradeshow for Marketers on Thursday, December 2, from 11:30 AM - 5:30 PM ET. Discover digital strategies and tactics for b-to-b marketers at no cost to you with no travel required. Hear from a host of industry leaders from your desktop including: Chris Brogan, President, Human Business Works and co-author of the best-selling book Trust Agents; and Gary Vaynerchuk, best-selling author and host of Wine Library TV. Stop by BMA's virtual booth and say hello! Click here for event details.
Rupert Zimmerer, long-time BMA member, passes away
Rupert O. Zimmerer, 95, of Maplewood, New Jersey, died on November 4. Mr. Zimmerer was born in Newark and attended Newark University (now part of Rutgers). In 1943 he joined the Heinn Company, manufacturers of loose-leaf binders. As a manufacturer's representative for them and Perrygraf slide-charts, he had customers into his 90s. Mr. Zimmerer was a lifetime member of the New Jersey Chapter of BMA. For details, click here.
BMA Engage microsite wins Event Design Award
The 2010 National BMA Conference Engage microsite, Engage Live!, was recently announced as a Bronze Winner in Event Design magazine's Event Design Awards competition under the category of "Best Online/Virtual Element/Micro-site." The microsite, produced by Live Marketing, served as a "Grand Central Station," providing attendees and non-attendees access to streaming video, twitter feeds, blog posts, BtoB magazine converage, and more live during the conference. Click here for the Event Design Awards announcement.
BtoB names Best Marketers of the Year
Congratulations to the following BMA Board Members who have been BtoB magazines bes marketers of the Year: Tom Haas, CMO, Siemens Corp.; Eduardo Conrado, Senior VP-CMO, Motorola Solutions; Beth Comstock, Senior VP-CMO, GE; Phil Clement, Global Chief Marketing and Communications Officer, Aon Corp; and Kathy Button Bell, VP-CMO, Emerson. Click here for complete article.
BMA National telecast panel now available "On Demand"
BMA's second telecast panel, Digital Engagement at Cisco, GE and IBM, presented live on October 13, is now available "On Demand" for BMA Members. Telecast panelists included Mike Metz, Senior Director Web Marketing and Strategy, Cisco; Linda Boff, Global Director, Marketing Communications, GE; and Ben Edwards, Vice President of Digital Strategy and Development, IBM. Gary Slack, BMA Chairman, moderated. To access program click here. You will need to login using your BMA username and password to access.
BMA webinar helps you target the right markets and individuals
We all talk about the importance of targeting the right markets and individuals, but how do you REALLY know whom you should be talking to in a B2B world? Join BMA's next webinar - taking place November 16 at 10:00 a.m. CST - as Brett Schklar, president and chief marketing officer, Market Creation Group, reveals the triangle of marketing knowledge that identifies buyer personas and use cases, and creates a road map that leads to the perfect targets for your brand. Click here for details.
October BMA Podcast now available
October's podcast guests include Keith Pigues, Senior VP and Chief Marketing Officer, Ply Gem, and co-author, Winning with Customers: Do Your Customers Make More Money Doing Business with You? and Jerry Alderman - CEO, Valkre Solutions, Inc., and co-author, Winning with Customers: A Playbook for B2B. Click here for more information.
Steve Liguori featured in BtoB magazine
BMA board member Steve Liguori, executive director-global marketing at General Electric Co, is interviewed for BtoB magazine's CMO Close-Up feature. For the past year and a half, Steve has been involved in an effort to roll out MarkNet, a private online community for GE's global marketing group of almost 5,000 employees. In the article, Steve talks about the development of the network, why it's important to GE and the results so far. Click here for BtoB article.
Frost & Sullivan’s Growth Team Membership surveys now available
Surveys conducted by Frost & Sullivan (and co-sponsored by BMA) in both the Americas and Europe focus on understanding the most pressing external and internal challenges shaping marketing executives’ future planning. Click here to access both surveys.
BMA's September web seminar will focus on creating breakthrough B2B brands
Presented by Ted Nelson, CEO, Mechanica, BMA's upcoming web seminar, taking place September 15 at 10:30 a.m. CST, will focus on a three-step research and process-driven approach to creating breakthrough B2B brands. Each of the steps will be made real, practical, and applicable through sharing examples from the highly successful Kronos case story. Click here for details.
For Marian Robinson, BMA involvement keeps her in front of marketing trends
A BMA member since 2006, Marian Robinson, VP, Marketing, Baxa Corporation, has been able to use her involvement in the association to hone her marketing skills and increase her knowledge. Says Robinson, "Marketing as a discipline has changed amazingly in the past five to six years. I want to always be on the cutting edge of what works and what people are doing, etc., and BMA gives me an opportunity to do that." Click here to read Marian's story.
EXPO magazine examines how social media stimulated BMA national conference attendee engagement
BMA’s national conference has become an annual meeting place where leaders and visionaries of business-to-business marketing from around the world meet to share best practices. The goal for this year’s conference, appropriately named “Engage,” was to fully integrate social media into the conference experience. BMA’s multiple uses of social media to stimulate attendee engagement are examined by EXPO in their July/August issue. To read article online now, click here.
For Motorola's Eduardo Conrado, BMA peers keep him on the cutting edge of B-to-B marketing
Eduardo Conrado, senior vice president and chief marketing officer for Motorola’s Enterprise Mobility Solutions and Networks business, started with the firm in 1992 and currently heads its B-to-B global marketing and communications organization, supporting segments with $11 billion in revenue. Conrado depends on his BMA peers to keep him on the cutting edge of B-to-B marketing and developing successful ways to customize Motorola’s messages to its diverse audiences. For full story, click here.
BMA's July podcast addresses how to breathe new life into your business
This month's podcast is presented by Jeffrey Hayzlett, author of The Mirror Test: How to Breathe New Life Into Your Business. Hayzlett holds a mirror up to the face of his book's readers– first to see if their company is alive, then to see how it can grow and benefit from change. Click here to access podcast.
For Aon’s Phil Clement, BMA membership provides a one-call network for addressing challenges
Philip B. Clement, global chief marketing and communications officer for Aon Corporation, is responsible for all of the firm’s marketing, including branding, external and public market analysis, and demand creation. Clement also oversees many of Aon’s programs in the areas of sales, sales systems, and innovation. Aon Corporation is a $10 billion company with 500 offices in 120 countries. A past president of BMA Chicago, Clement continues to rely on his “one-call network” of BMA peers for advice when marketing challenges arise. For full story, click here.
John Favalo named recipient of G.D. Crain Jr. Award
BMA is pleased to announce John Favalo as recipient of the association’s 2010 G.D. Crain Jr. Award. Mr. Favalo is Managing Partner, Director of Business-to-Business, Eric Mower & Associates, and currently serves on BMA's national board.
1st Annual <i></b>B2</b></i> Awards winners announced
BMA is pleased to announce the winners of association’s 1st Annual B2 Awards competition. Agencies submitted entries into BMA’s B2 Awards competition, which spans over 29 categories and 200 divisions covering the breadth of business-to-business marketing and communications. Top winners were honored during the 2010 National BMA Conference Awards Gala on Wednesday, June 2. For winners, click here.
BMA National Board named for 2010-2011
Gary Slack, Chairman & Chief Experience Officer, Slack Barshinger, retains his position as BMA National Chairman for the 2010-2011 term. Al Maag, Chief Communications Officer, Avnet, moves into BMA National Vice Chair slot. The board was elected by the BMA general membership in an online vote in early June. For complete list of BMA National board members for 2010-2011, click here.
New York Chapter's 2010 ACE Awards recognize top b-to-b campaigns
The BMA New York Chapter's annual ACE Awards presentation, held at Scandinavia House in New York City, saluted the year’s top b-to-b creative campaigns and executions. With honors going to agencies of all sizes, as well as top corporations, this year’s ACE Awards highlighted the strength and innovation in the evolving b-to-b segment and the breakthrough work that continues to define this industry. Click here for winners.
2010 National BMA Conference Sold Out!
BMA’s 2010 national conference,“Engage,” is sold out! However, cancellations and other circumstances may make some additional spaces available. Please click here to be placed on a waiting list. We will contact you should we be able to accommodate your registration. Engage 2010 is being held in a fabulous new state-of-the-art conference facility at Chicago’s Swissotel. The conference will run from June 2-4 for 48 straight hours of jam-packed learning and networking. Please follow "Engage" on Twitter, see "Engage" on YouTube and join "Engage" on LinkedIn!
BMA Announces Board of Directors Election
The BMA Nominating Committee, led by Kodak CMO Jeff Hayzlett, is proud to present the 2010-2011 Board of Directors slate. We believe it represents a good mix of continuing directors and new volunteers, as well as a blend of corporate marketer and agency representation. Voting will end at 5:00 p.m. central on Tuesday, June 1. Click here to see a list of this year’s nominees and to cast your ballot.
May 11th BMA webinar focused on balancing brand and demand
Groundbreaking Brand/Demand Study by Stein Rogan + Partners reveals how marketers and agencies are balancing brand- and demand-centric efforts amid a challenging and changing economy. This webinar, taking place May 11 from 10:00 a.m. - 11:00 a.m. CST, will be presented by Tom Stein, President and Chief Creative Officer for Stein Rogan. Click here for registration and details.
Marketing Results/Best Practices Benchmark Study
The Customer Manufacturing Group (CMG) is currently developing a benchmark study that will correlate the deployment of resources to “front-end” marketing activities to results, to discover where the greatest profit leverage may lie. If your company would like to participate in this study, click here for details.
May 25th BMA webinar looks at risk management in your marketing plans
Presented by Pat LaPointe, Managing Partner at MarketingNPV, this BMA web seminar - taking place online May 25th, 10:00 a.m. - 11:00 a.m. CST - will address the most common types of risks that affect marketing programs, and offers a framework for identifying and managing the risks in your marketing plans/programs.
BMA members eligible for complimentary subscription to BtoB magazine
As a member of BMA, you are qualified to receive BtoB, the magazine for marketing strategists for FREE. Offer ends April 25!
Meet the B2s
You knew them as the Pro-Comm awards. Now they're the B2s. The B2s recognize the work business marketers and agencies do "2" engage employees, sales forces, channel partners, government and, sometimes, even consumers. If you've come up with some outstanding strategy, creative and results in the past year, be sure to enter the 2010 B2s now. It's easy. It's quick. And there are more opportunities to win than ever. BMA has recruited 21 B2s judges, all senior marketers. Read the B2s news release.
ABM Marketing Survey requests your input
The American Business Media (ABM) is asking BMA members to participate in a one-of-a-kind marketing trends survey. For details and survey link, click here.
Free April 8 Live "Telepanel" on Social Media and B-to-B
Live from Chicago on April 8, it’s a 90-minute nationally streamed “telepanel” discussing how to integrate Twitter, Facebook, LinkedIn and YouTube into your business-to-business marketing plans and programs. Running from 12:00 noon to 1:30 p.m. CST, the panel discussion will be streamed to BMA members everywhere from our Chicago chapter's regular monthly luncheon. Click here for details and registration.
BMA web seminar focused on value in current economy
What are the most important aspects of value in these economic times? What value does your company deliver? To whom do you deliver it? How is your company’s value communicated? These are key questions that will be answered in the best way possible during BMA's next web seminar, taking place April 20 at 10:00 a.m. CST, and presented by Lisa Dennis, President, Knowledgence Associates. Click here for details.
BMA Web Seminar: Achieving Marketing Performance Advantage
In this web seminar - taking place online March 16 from 10:30 a.m. - 11:30 a.m. CST - you will learn how organizations successfully apply marketing performance management and how you may be able to approach improving your marketing performance. Presented by Russ Lange, Partner, CMG Partners, and Richard Schreuer, Senior Vice President, Chadwick Martin Bailey. Click here to register.
BMA now accepting nominations for G.D. Crain award
The G.D. Crain award honors outstanding professionals for their service in the business-to-business marketing industry at large.
Click here for G.D. Crain award details and nomination form.
BMA web seminar: How Much Risk is in Your Marketing Plan?
In a time of heightened sensitivity to marketing efficiency, significant effort is being placed on ensuring that marketing dollars are positioned to achieve the very best returns. With fewer dollars to spend, there is lower margin for error. Presented by Pat LaPointe, Managing Partner at MarketingNPV, this BMA web seminar will look at the most common types of risks that affect marketing programs, and offers a framework for identifying and managing the risks in your marketing plans/programs. Click here for details and registration.
BMA February podcast analyzes how the internet has revolutionized the marketing business model
Podcast guests include Chris Anderson, Editor, Wired magazine and Sam Sebastian, Director, Local & B2B Markets, Google. Click here for more information.
BMA board members join VP Al Gore at Arizona Education Conference 2010
BMA's Immediate Past Chair Jeffrey Hayzlett, CMO, Kodak, and BMA Chair Gary Slack, Chairman & Chief Experience Officer, Slack Barshinger, will join VP Al Gore at the 2010 Arizona Conference on Education as speaker/panelists. Conference is scheduled for February 27-28 in Phoenix, AZ. Click here for details.
BMA 2010 Annual Conference Call for Presentations announced
Conference organizers for the BMA Annual Conference - taking place in June 2010 - are issuing a “Call for Presentations.” Presentations should address all facets of business-to-business marketing.
BMA and Frost & Sullivan invite you to participate in a marketing priorities survey
BMA and Frost & Sullivan invite you to participate in Frost & Sullivan’s Growth Team Membership™ annual survey of Marketing Priorities. This five-minute survey designed to identify the most pressing challenges influencing your marketing plans for 2010. Click here to participate in the survey.
BMA January web seminar: Bridging the Sales and Marketing Divide
Taking place online at 10:00 a.m. CST Central, January 19, BMA's next web seminar, "Bridging the Sales and Marketing Divide," will be presented by Mark Carr, Partner, CMG Partners. Mark will focus on the marketing and sales divide, what it is, why does it exist and how to close the gap. Click here for details and registration.
Special offer to BMA members from PR Newswire
Sign up by January 15th and get your news into search engines for only $69!
BMA has teamed up with PR Newswire to offer a 12-month membership at no charge. Just submit your contact information through the Request Information form of the PR Toolkit and someone from PR Newswire will touch base with you to get you signed up. This is a $195 value!! Click here for more details.
BMA board member Al Maag featured in BtoB magazine
Al Maag, chief communications officer of Avnet Inc., is featured in the latest edition of BtoB magazine. Maag serves on the BMA board and is president of the BMA's Phoenix, which he was instrumental in launching in 2008. Click here to read article.
BPA Worldwide offers business media audits to BMA members
BPA Worldwide consumer and business media audits provide assurance, insight and advantage to consumer and business-to-business media owners and media buyers in more than 25 countries. Click here for details.
BMA board member named "Outstanding Volunteer Executive of the Year"
BMA board member Al Maag, chief communications officer at Avnet Inc., was named Outstanding Volunteer Executive of the Year by the Phoenix Business Journal and HandsOn Greater Phoenix. Click here for more information.
BtoB magazine names top marketers of 2009
BMA Board Members included in BtoB's best of '09 include: Kathy Button Bell, VP-CMO, Emerson; Phil Clement, CMO, Aon Corp.; Eduardo Conrado, CMO-Broadband Mobility Solutions, Motorola Inc.; Jeff Hayzlett, VP-CMO, Eastman Kodak Co.
Boston Chapter web seminar focused on social media
As part of BMA's Boston Chapter Virtual MasterClass program, this week's web seminar, "Leveraging Social Media for Marketing Success," presented by John Blossom, President and founder of Shore Communications, Inc., will focus on how to better understand social media and the different ways it can benefit your business. Web seminar is taking place Thursday, October 29, at 12:00 p.m . EST.
Click here to register and for information about the chapter's Virtual MasterClass certification program.
November BMA web seminar: How to Build an Effective Business Case
"Building a Better Business Case for Marketing" - a BMA web seminar taking place November 17 at 10:30 a.m. CST and led by Pat LaPointe, Managing Partner, MarketingNPV - will look at what goes into an effective business case, and examine both the key elements and steps you need to take to create your own.
BMA Minnesota Chapter celebrates first anniversary
The Minnesota chapter of BMA is celebrating the completion of its inaugural year this month with over one hundred and ten new members.
Marketing Technology Summit 2009 makes an impact in Phoenix
The BMA Phoenix Chapter and the Arizona Technology Council held the first ever Marketing Technology Summit 2009 on September 15, 2009 at the Arizona Biltmore Resort and Spa. More than 375 marketing and technology professionals attended the conference, which featured a keynote presentation, two panel discussions and a networking and technology showcase with 50 exhibition booths.
Next BMA web seminar taking place October 20
BMA's October web seminar - Marketing Operations 2.0: MObilizing Marketing for a Web 2.0 World - will be led by Gary Katz, CEO of Marketing Operations Partners and founder of the Marketing Operations Future Forum, details the emergence of MO 2.0, how it intersects with Web 2.0, what it is, the types of challenges it addresses, why it’s important and how it evolves toward maturity within organizations.
Jeff Hayzlett, BMA Immediate Past Chairman, featured in BtoB's Close-Up
Jeffrey Hayzlett, CMO of Eastman Kodak Co., has become a familiar face on the conference circuit and more so on multiple social networks, where his seemingly constant status updates and Twitter posts are followed by Kodak employees, customers and reporters, among others.
BMA Phoenix Chapter to host Marketing Technology Summit
Taking place September 15 at the Arizona Biltmore Resort & Spa in Phoenix, the Marketing Technology Summit is focused on digital marketing, social media and marketing ROI. Event is co-produced by the Arizona Technology Council.
BMA officers make BtoB's Who's Who in B-to-B
The following BMA board members were recently inducted into BtoB magazine's 2009 Who's Who in B-to-B Marketing. Marketers: Eduardo Conrado, Senior VP-Global Business and Technology Marketing, Motorola and BMA Executive Board Member; Jeffrey Hayzlett, Chief Marketing Officer, Eastman Kodak and BMA Immediate Past Chair. Agencies: John Favalo, Managing Partner-Group B2B, Eric Mower & Associates and previous BMA Chair; Gary Slack, Chairman-Chief Experience Officer, Slack Barshinger and BMA Chairman. Search Marketing: Sam Sebastian, Director, Local and B-to-B Markets, Google and BMA Executive Board Member.
BMA remembers Warren "Bud" Clarke
Warren "Bud" Clarke died Thursday morning, August 27, 2009, while doing one of the things he loved--riding his bicycle. Bud founded the Clarke/Thompson Advertising & Design company with his wife, Pat. Bud was also a devoted member of BMA and was past president of the BMA Hudson Valley chapter.
Click here for obituary.
Remembrances of Bud can be posted at the BMA LinkedIn Group by clicking here.
Gardner Publications Inc. named Family Business of the Decade
Gardner Publications Inc. took home top honors in the Family Business of the Decade event, staged by the Goering Center for Family and Private Business at Cincinnati’s Music Hall on August 25.
BMA's August podcast now available
BMA's August podcast explores how marketing can help companies move in more sustainable directions. This month's guests come from conversations during the June BMA conference.
BMA Board Member Phil Clement featured in BtoB
When Aon CEO Greg Case tapped Phil Clement to be the insurance brokerage's chief global marketing and communications officer in 2005, the company had an undeveloped marketing function. Clement quickly set about changing that.
Video: the Evolution of Business Communications
B2B Inc.'s "The Evolution of Business Communications" traces business communications from blackboard to typewriter to computer, all the way to Twitter!
This copyright-protected video is a brief educational, non-promotional video that can be used as a meeting-starter or as an educational tool.
BMA’s Live Re-Staging of McGraw-Hill’s "Man in the Chair" ad at June National Conference
Click arrow in media player above to view BMA's live staging of McGraw-Hill's classic "Man in the Chair" ad. "I don't know who you are...now what was it you wanted to sell me?” is updated to reflect today's scenario where you must adapt to new ways of engaging your market, unlearning and reframing the old ways of building relationships to succeed. Click here for full length (5:41 min), high definition version of video.
BMA's June podcast now available
June's podcast explores how marketing, especially B2B marketing, has evolved and how it will evolve into the future.
BMA Chicago offers Windy City Biz Bash Media Program
If you are looking for ways to stretch your budget (and who isn’t in this economy?), now is the time to act. What a great deal for your clients—and so easy to do! Just make an offer to purchase available media such as The Wall Street Journal, Brandweek, Lamar Outdoor and more for as low as 40-50% off open rates. First come, best bid, wins. Click here for details.
BMA Chair Gary Slack featured in BtoB magazine
"New BMA Chair Wants More CMOs," written by BtoB editor Kate Maddox, features exclusive interview with Gary Slack, BMA's current chair.
If you missed the national BMA conference or just want a recap, our six-person social-media team was there tracking details to help you learn, relearn and UNlearn.
The BMA social-media team was on-hand, live tweeting most conference events, posting blog recaps and posting Flip video interviews with speakers and attendees alike. To catch the conference buzz and still engage with conference goers, go to BMA's UNlearn: 2009 Annual Conference social-media page.
2009 Silver Sledgehammer Awards announced
BMA is pleased to announce the association’s Pro-Comm Awards program “Silver Sledgehammer” winners for 2009. Agencies submitted entries into BMA’s Pro-Comm Awards competition, which span 58 divisions covering the breadth of business-to-business marketing and communications.
Philadelphia Chapter featured in Philadelphia Business Journal
Says a recently published article in the Philadelphia Business Journal, "It’s been a long time in coming, but Philadelphia now has a chapter of the National Business Marketing Association. The group, which was founded in 1922 and has 20 chapters nationally, focuses on the needs of business-to-business marketing professionals. Networking is a key part of the mission."
BtoB magazine covers BMA Annual Conference
Click here to access articles about the BMA Annual Conference published on BtoB magazine online.
UNlearn: The BMA 2009 Annual Conference SOLD OUT!
Two weeks out, the Business Marketing Association’s 2009 national “UNlearn” conference, coming to Chicago’s Drake Hotel June 10-12, is sold out. BMA will begin placing interested registrants on a waiting list for a limited number of possibly available spaces.
“With more than 300 people registered, we’ve nearly reached the hotel’s capacity limit,” said Gary Slack, incoming national BMA chairman and chairman and chief experience officer of Slack Barshinger & Partners.
BMA May Podcast focuses on branding
May's Podcast looks at three different areas of branding through the eyes of Dan Schwabel, David Carlick and David Meerman Scott.
BMA announces new chapter in Philadelphia
Find out what this new chapter has to offer at two FREE Kick-Off Cocktail Parties scheduled in the city for June 2 and in the suburbs on June 17.
34th Annual Pro-Comm winners announced
Congratulations 2009 Pro-Comm winners! BMA is pleased to announce the winners of the annual Pro-Comm Awards competition. Winner information is available online. Winners of the highest achievement award - the Silver Sledgehammer - will be announced at the BMA Annual Conference in June.
BMA joins Enterprise Engagement Alliance
The Enterprise Engagement Alliance (EEA), a coalition of companies and associations dedicated to researching and promoting the importance of engagement in business, recently announced the addition of the Business Marketing Association as a new member.
BMA Headquarters Moving
To accommodate growth and to serve our membership better, BMA Headquarters is moving to larger office space. Because of the move, our telephone service will be temporarily interrupted on Thursday, April 30. Full service operations will be up and running on Friday, May 1. We apologize for any inconvenience this may cause.
2009 Pro-Comm judging underway
Over the next two days, 18 judges are gathering at BMA headquarters in Naperville, IL., to rate, analyze and evaluate the year's finest B-to-B creative.
BMA podcasts focus on b-to-b marketing strategies, solutions
BMA has partnered with the radio program Business Matters to offer monthly podcasts providing insights into b-to-b marketing practices that help you with your professional development and business success.
BMA Atlanta Chapter launches new website
Check out what's going on in B2B Marketing in Atlanta!
BMA members receive discount to the Enterprise Engagement Expo
The Enterprise Engagement Expo offers practical strategies and solutions related to how to engage and motivate customers, distribution partners, and key employees to improve your business. Discounted registration fee available to BMA members.
BMA is now accepting Pro-Comm Awards entries
Pro-Comm honors those who battle for b-to-b greatness in marketing communications directed to industry, business or professions. Enter your best b-to-b creative now and receive early bird entry rate!
Exclusive offer to BMA members through Demand Metric
BMA has partnered with Demand Metric - a web-based consulting firm that researches business best practices, publishes concise information, and builds practical Microsoft Office tools & templates. This partnership gives you an opportunity to join Demand Metric through a free trial and special pricing exclusive to BMA members.
BMA Web Seminar focuses on managing your product portfolio
"The Balancing Act: Issues and Opportunitites in Product Portfolio Management" web seminar - scheduled for February 11, 2009 at 10:00 am Central Time - analyzes current product portfolio practices; processes in managing/reviewing the portfolio; and more.
CMO Council conducting third annual Marketing Outlook Audit
The CMO Council's annual global benchmarking initiative for senior marketing executives will review 2008 performance and assess 2009 challenges. Let the CMO know how current economic conditions are influencing your marketing plans by participating in a short survey.
BMA Board Member Catherine Monson named CEO of FASTSIGNS
FASTSIGNS® International, Inc., the franchisor and operator of FASTSIGNS® sign and graphics centers worldwide, announced today that Catherine Monson will assume the position of CEO beginning January 2, 2009.
BtoB magazine NetMarketing Breakfast focused on interactive marketing
Panel of experts discuss interactive marketing, including social media, widgets, video and mobile marketing in this BtoB NetMarketing Breakfast series. There is no charge to attend for BMA members.
Join top b-to-b marketers at BtoB's Best Awards Luncheon
Hear from top marketers such as Diane Brink of IBM, Eduardo Conrado of Motorola, Mark Gambill of CDW, Tom Haas of Siemens, Jeffrey Hayzlett of Kodak, Michael Mendenhall of HP, Michael Mac Donald of Xerox, Patti Temple Rocks of Dow Chemical Co., Marcy Shinder of American Express and Michael Showalter of CIGNA.
Pacific Northwest Chapter unveils new website
The latest BMA chapter serves b-to-b marketing professionals throughout the Pacific Northwest—including Washington, Oregon, Idaho and British Columbia. Visit their website for the latest regional BMA events and gatherings.
Jeff Hayzlett, BMA Chairman, named one of BtoB Magazine's Best Marketers
Says BtoB magazine, "Jeff Hayzlett, Kodak's Chief Business Development Officer, has played an integral role in the company's shift from a b-to-c to a b-to-b marketer as well as from a print-focused to a digitalcentric business."
BMA 2009 Annual Conference Call for Presentations announced
Conference organizers for the BMA Annual Conference - taking place June 10 - 12, 2009 in Chicago, IL - are issuing a “Call for Presentations.” Deadline for submissions is December 31, 2008.
What do kids have to say about business-to-business marketing?
Quite a bit it seems. Check out Ricochet Partners' kids video presentations seen during the BMA Annual Conference in June.
BMA Minnesota Chapter web site now live
See what BMA members are up to in Minnesota!
Recruit a BMA member, win PGA TOUR tickets
With the support of Kodak, BMA's "New Membership" campaign kicks off with a chance to win VIP tickets to a PGA TOUR in 2009.
BMA Phoenix Chapter launches new web site
Check out what's happening with this new and vibrant chapter!
BtoB magazine announces Who's Who in B-to-B 2008
BMA representatives include: John Favalo, former BMA Chairman, Managing partner-Group B2B, Eric Mower & Associates; Jeffrey Hayzlett, BMA Chairman, Chief Business Development Officer, Eastman Kodak Co.; and Gary Slack, BMA Vice Chairman, Chairman & Chief Experience Officer, Slack Barshinger.
Integration the big topic at BMA Annual Conference
According to BtoB magazine, "One of the hot topics at the conference was integration, not just in terms of integrated communications programs, but integrating organizations to most effectively market to customers and prospects."
Motorola's Conrado pushes realignment
Eduardo Conrado, corporate VP-global business and technology marketing, Motorola Corp., sat down with BtoB magazine at BMA's Annual Conference to discuss Motorola's shift to more interactive technologies in terms of marketing campaigns.
Roundtable explored the purchasing cycle within business marketing
During BMA's Annual Conference, an EMA Group B2B sponsored roundtable of leading business marketers explored the importance of leveraging the potential of the purchasing cycle. John Favalo, managing partner, Group B2B, Eric Mower & Associates, and former chairman of BMA, discusses a few of the roundtable's findings in the latest issue of BtoB magazine.
Great deals from BMA Chicago
The 7th annual Windy City Biz Bash was held in Chicago on June 7, 2008. Guests enjoyed networking, organic food from Greg Christian Catering, delicious cocktails and bidding on live and silent auction items as well as opportunities to make a deal on media purchases.
Your participation helped raised over $140,000 and we’re still going…
New BMA Board Members Elected at 2008 Annual Conference
The Business Marketing Association (BMA) recently announced its new Board of Directors, which includes Executive Committee and Executive Board positions.
BMA-Minnesota to hold inaugural meeting
Hear perspectives from local and regional BMA members on the value and impact BMA has had on their personal and professional lives. Meeting is taking place on July 17 at the University of St. Thomas – Minneapolis Campus, Minneapolis, MN.
Mobium Creative Group named 2008 Creative Team of the Year
BMA named Mobium Creative Group Creative Team of the Year for 2008. Award was announced during BMA’s Annual Conference on June 12 in Lake Las Vegas, Las Vegas, Nevada.
BMA names Sullivan Higdon & Sink 2008 Agency of the Year
Sullivan Higdon & Sink has been selected 2008 "Agency of the Year" by BMA, the leading professional association serving business to business marketers.
Annual Conference focused on marketing in "high-def"
The BMA 2008 Annual Conference included a "power" lineup of speakers, seminars and workshops that helped business-to-business marketers crystallize their marketing programs, advance their brands, and network with their peers. Click here for photos from the event.
Kirby Strickland announced as BMA G.D. Crain Award recipient
The Business Marketing Association (BMA) is pleased to announce the 2008 winner of the association’s prestigious G.D. Crain Award. This year’s winner is Kirby Strickland, CBC, President of Strickland & Company.
Kimberly-Clark’s Suzanne Sears receives W.A. Marsteller Award
BMA has announced the 2008 winner of the association’s W.A. Marsteller Award. This year’s winner – announced during the BMA Annual Conference on June 13, 2008, at the Loews Lake Las Vegas Resort in Lake Las Vegas, Nevada – is Suzanne M. Sears.
2008 Pro-Comm Silver Sledgehammer Award Winners announced
BMA is proud to present the association’s Pro-Comm Awards program “Silver Sledgehammer” winners for 2008. Winners were formally announced during the BMA Annual Conference on June 12 at the Loews Lake Las Vegas Resort in Las Vegas, Nevada.
BMA 2008 Annual Conference agenda, registration now available
Register for the BMA 2008 Annual Conference - taking place June 11-13, 2008, in Lake Las Vegas, Nevada. Conference delivers marketing ideas in "high def," with illuminating strategies and tools from Motorola, Dow Jones, PGA Tour, Penske, and more to help you focus your marketing plans. Special rate of $169 per night for hotel ends May 23. If you don't reserve your room now, regular rates - $350-$400 per night - will apply! Reserve your room now!
33rd Annual Pro-Comm winners announced
Congratulations 2008 Pro-Comm winners! BMA is pleased to announce the winners of the annual Pro-Comm Awards competition. Winner information is available online. Winners of the highest achievement award - the Silver Sledgehammer - will be announced at the BMA Annual Conference in June. Pro-Comm Awards presented by GBC.
2008 Pro-Comm judging underway
Pro-Comm judging is currently underway at BMA headquarters in Naperville, Illinois and will continue through March 19. Over the next three days, 36 judges will participate in the process.
For St. Paddy's Day - An Irishman's Perspective on the Brand Experience
BMA Board welcomes new directors
BMA welcomes three new directors to serve on the Board. They will also serve as members of the BMA Thought Leadership Committee.
Submit your Pro-Comm Awards entries now
Pro-Comm is ranked as one of the advertising industry’s premier award programs, drawing hundreds of entries annually from b-to-b marketing agencies and clients from all around the U.S. Pro-Comm winners receive recognition through promotion in leading business trade magazines, on the BMA web site and in BMA publications. Enter now!
CMO Council requests BMA participation in three surveys
The CMO Council is currently conducting three important marketing industry studies: a Customer Retention Marketing Audit; the 2008 Marketing Outlook Survey; and a global study analyzing "Go to Market" strategies. In an effort to maximize the value of these reports, BMA members are being asked to participate in the surveys.
Marla Schrager appointed executive director of BMA Chicago
The Board of the Chicago chapter of the Business Marketing Association (BMA) today announced that Marla Schrager has been appointed the Executive Director of BMA Chicago.
BMA expands web site functionality
The Business Marketing Association (BMA) web site – www.marketing.org - has been expanded to include additional functionality to broaden the association’s external and internal communications.
BMA Selects New Management Company
BMA has selected Landon Farrey and Associates to provide the organization with management services.
BMA Conference Presentations
Many of the presentations from the 2007 BMA Annual Conference are now available to members online. Others will be added as received.
Chapters Recognized by BMA
Five local chapters, Boston, Colorado, Houston, Milwaukee and Northern California have received Chapter Achievement awards from BMA for outstanding work at the local level.
Pro-Comm "Best of the Best" and Agency of the Year Announced
BMA has selected the top award winners in the Association’s annual Pro-Comm awards program and also named HSR Business to Business as Agency of the Year.
BMA, Burson-Marsteller Name Caterpillar’s Brown William A. Marsteller Marketing Leadership Winner
Steve R. Brown, Marketing Manager for Caterpillar Global On-Highway, has been selected as the recipient of the 2007 William A. Marsteller Marketing Leadership Award.
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