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Posted	Title
2/2/2010	BMA web seminar: How Much Risk is in Your Marketing Plan? In a time of heightened sensitivity to marketing efficiency, significant effort is being placed on ensuring that marketing dollars are positioned to achieve the very best returns. With fewer dollars to spend, there is lower margin for error. Presented by Pat LaPointe, Managing Partner at MarketingNPV, this BMA web seminar will look at the most common types of risks that affect marketing programs, and offers a framework for identifying and managing the risks in your marketing plans/programs. Click here for details and registration.
2/1/2010	BMA February podcast analyzes how the internet has revolutionized the marketing business model Podcast guests include Chris Anderson, Editor, Wired magazine and Sam Sebastian, Director, Local & B2B Markets, Google. Click here for more information.
1/26/2010	BMA board members join VP Al Gore at Arizona Education Conference 2010 BMA's Immediate Past Chair Jeffrey Hayzlett, CMO, Kodak, and BMA Chair Gary Slack, Chairman & Chief Experience Officer, Slack Barshinger, will join VP Al Gore at the 2010 Arizona Conference on Education as speaker/panelists. Conference is scheduled for February 27-28 in Phoenix, AZ. Click here for details.
1/24/2010	BMA 2010 Annual Conference Call for Presentations announced Conference organizers for the BMA Annual Conference - taking place in June 2010 - are issuing a “Call for Presentations.” Presentations should address all facets of business-to-business marketing.
1/18/2010	BMA and Frost & Sullivan invite you to participate in a marketing priorities survey BMA and Frost & Sullivan invite you to participate in Frost & Sullivan’s Growth Team Membership™ annual survey of Marketing Priorities. This five-minute survey designed to identify the most pressing challenges influencing your marketing plans for 2010. Click here to participate in the survey.
1/5/2010	BMA January web seminar: Bridging the Sales and Marketing Divide Taking place online at 10:00 a.m. CST Central, January 19, BMA's next web seminar, "Bridging the Sales and Marketing Divide," will be presented by Mark Carr, Partner, CMG Partners. Mark will focus on the marketing and sales divide, what it is, why does it exist and how to close the gap. Click here for details and registration.
12/16/2009	Special offer to BMA members from PR Newswire Sign up by January 15th and get your news into search engines for only $69! BMA has teamed up with PR Newswire to offer a 12-month membership at no charge. Just submit your contact information through the Request Information form of the PR Toolkit and someone from PR Newswire will touch base with you to get you signed up. This is a $195 value!! Click here for more details.
12/15/2009	*BMA board member Al Maag featured in BtoB* magazine** Al Maag, chief communications officer of Avnet Inc., is featured in the latest edition of BtoB magazine. Maag serves on the BMA board and is president of the BMA's Phoenix, which he was instrumental in launching in 2008. Click here to read article.
11/12/2009	BPA Worldwide offers business media audits to BMA members BPA Worldwide consumer and business media audits provide assurance, insight and advantage to consumer and business-to-business media owners and media buyers in more than 25 countries. Click here for details.
11/9/2009	BMA board member named "Outstanding Volunteer Executive of the Year" BMA board member Al Maag, chief communications officer at Avnet Inc., was named Outstanding Volunteer Executive of the Year by the Phoenix Business Journal and HandsOn Greater Phoenix. Click here for more information.
10/24/2009	BtoB magazine names top marketers of 2009 BMA Board Members included in BtoB's best of '09 include: Kathy Button Bell, VP-CMO, Emerson; Phil Clement, CMO, Aon Corp.; Eduardo Conrado, CMO-Broadband Mobility Solutions, Motorola Inc.; Jeff Hayzlett, VP-CMO, Eastman Kodak Co.
10/23/2009	Boston Chapter web seminar focused on social media As part of BMA's Boston Chapter Virtual MasterClass program, this week's web seminar, "Leveraging Social Media for Marketing Success," presented by John Blossom, President and founder of Shore Communications, Inc., will focus on how to better understand social media and the different ways it can benefit your business. Web seminar is taking place Thursday, October 29, at 12:00 p.m . EST. Click here to register and for information about the chapter's Virtual MasterClass certification program.
10/13/2009	November BMA web seminar: How to Build an Effective Business Case "Building a Better Business Case for Marketing" - a BMA web seminar taking place November 17 at 10:30 a.m. CST and led by Pat LaPointe, Managing Partner, MarketingNPV - will look at what goes into an effective business case, and examine both the key elements and steps you need to take to create your own.
10/8/2009	BMA Minnesota Chapter celebrates first anniversary The Minnesota chapter of BMA is celebrating the completion of its inaugural year this month with over one hundred and ten new members.
9/18/2009	Marketing Technology Summit 2009 makes an impact in Phoenix The BMA Phoenix Chapter and the Arizona Technology Council held the first ever Marketing Technology Summit 2009 on September 15, 2009 at the Arizona Biltmore Resort and Spa. More than 375 marketing and technology professionals attended the conference, which featured a keynote presentation, two panel discussions and a networking and technology showcase with 50 exhibition booths.
9/16/2009	Next BMA web seminar taking place October 20 BMA's October web seminar - Marketing Operations 2.0: MObilizing Marketing for a Web 2.0 World - will be led by Gary Katz, CEO of Marketing Operations Partners and founder of the Marketing Operations Future Forum, details the emergence of MO 2.0, how it intersects with Web 2.0, what it is, the types of challenges it addresses, why it’s important and how it evolves toward maturity within organizations.
9/16/2009	*Jeff Hayzlett, BMA Immediate Past Chairman, featured in BtoB's* Close-Up** Jeffrey Hayzlett, CMO of Eastman Kodak Co., has become a familiar face on the conference circuit and more so on multiple social networks, where his seemingly constant status updates and Twitter posts are followed by Kodak employees, customers and reporters, among others.
9/14/2009	BMA Phoenix Chapter to host Marketing Technology Summit Taking place September 15 at the Arizona Biltmore Resort & Spa in Phoenix, the Marketing Technology Summit is focused on digital marketing, social media and marketing ROI. Event is co-produced by the Arizona Technology Council.
9/9/2009	*BMA officers make BtoB's* Who's Who in B-to-B** The following BMA board members were recently inducted into BtoB magazine's 2009 Who's Who in B-to-B Marketing. Marketers: Eduardo Conrado, Senior VP-Global Business and Technology Marketing, Motorola and BMA Executive Board Member; Jeffrey Hayzlett, Chief Marketing Officer, Eastman Kodak and BMA Immediate Past Chair. Agencies: John Favalo, Managing Partner-Group B2B, Eric Mower & Associates and previous BMA Chair; Gary Slack, Chairman-Chief Experience Officer, Slack Barshinger and BMA Chairman. Search Marketing: Sam Sebastian, Director, Local and B-to-B Markets, Google and BMA Executive Board Member.
8/31/2009	BMA remembers Warren "Bud" Clarke Warren "Bud" Clarke died Thursday morning, August 27, 2009, while doing one of the things he loved--riding his bicycle. Bud founded the Clarke/Thompson Advertising & Design company with his wife, Pat. Bud was also a devoted member of BMA and was past president of the BMA Hudson Valley chapter. Click here for obituary. Remembrances of Bud can be posted at the BMA LinkedIn Group by clicking here.
8/26/2009	Gardner Publications Inc. named Family Business of the Decade Gardner Publications Inc. took home top honors in the Family Business of the Decade event, staged by the Goering Center for Family and Private Business at Cincinnati’s Music Hall on August 25.
8/20/2009	BMA's August podcast now available BMA's August podcast explores how marketing can help companies move in more sustainable directions. This month's guests come from conversations during the June BMA conference.
8/17/2009	BMA Board Member Phil Clement featured in BtoB When Aon CEO Greg Case tapped Phil Clement to be the insurance brokerage's chief global marketing and communications officer in 2005, the company had an undeveloped marketing function. Clement quickly set about changing that.
8/4/2009	Video: the Evolution of Business Communications B2B Inc.'s "The Evolution of Business Communications" traces business communications from blackboard to typewriter to computer, all the way to Twitter! This copyright-protected video is a brief educational, non-promotional video that can be used as a meeting-starter or as an educational tool.
7/22/2009	BMA’s Live Re-Staging of McGraw-Hill’s "Man in the Chair" ad at June National Conference Click arrow in media player above to view BMA's live staging of McGraw-Hill's classic "Man in the Chair" ad. "I don't know who you are...now what was it you wanted to sell me?” is updated to reflect today's scenario where you must adapt to new ways of engaging your market, unlearning and reframing the old ways of building relationships to succeed. Click here for full length (5:41 min), high definition version of video.
6/30/2009	BMA's June podcast now available June's podcast explores how marketing, especially B2B marketing, has evolved and how it will evolve into the future.
6/30/2009	BMA Chicago offers Windy City Biz Bash Media Program If you are looking for ways to stretch your budget (and who isn’t in this economy?), now is the time to act. What a great deal for your clients—and so easy to do! Just make an offer to purchase available media such as The Wall Street Journal, Brandweek, Lamar Outdoor and more for as low as 40-50% off open rates. First come, best bid, wins. Click here for details.
6/26/2009	BMA Chair Gary Slack featured in BtoB magazine "New BMA Chair Wants More CMOs," written by BtoB editor Kate Maddox, features exclusive interview with Gary Slack, BMA's current chair.
6/23/2009	Jeffrey Hayzlett announced as recipient of 2009 G.D. Crain Jr. award BMA is pleased to announce Jeffrey Hayzlett as recipient of the association’s 2009 G.D. Crain Jr. Award. Mr. Hayzlett is Chief Marketing Officer for Eastman Kodak Company and currently serves as immediate past chair of BMA's board of directors.
6/17/2009	UNlearn Live If you missed the national BMA conference or just want a recap, our six-person social-media team was there tracking details to help you learn, relearn and UNlearn. The BMA social-media team was on-hand, live tweeting most conference events, posting blog recaps and posting Flip video interviews with speakers and attendees alike. To catch the conference buzz and still engage with conference goers, go to BMA's UNlearn: 2009 Annual Conference social-media page.
6/17/2009	2009 Silver Sledgehammer Awards announced BMA is pleased to announce the association’s Pro-Comm Awards program “Silver Sledgehammer” winners for 2009. Agencies submitted entries into BMA’s Pro-Comm Awards competition, which span 58 divisions covering the breadth of business-to-business marketing and communications.
6/16/2009	New BMA Board named Gary Slack, Chairman & Chief Experience Officer, Slack Barshinger, named BMA Chairman as Jeffrey Hayzlett, Chief Marketing Officer, Eastman Kodak Co., moves into Immediate Past Chairman post.
6/15/2009	Philadelphia Chapter featured in Philadelphia Business Journal Says a recently published article in the Philadelphia Business Journal, "It’s been a long time in coming, but Philadelphia now has a chapter of the National Business Marketing Association. The group, which was founded in 1922 and has 20 chapters nationally, focuses on the needs of business-to-business marketing professionals. Networking is a key part of the mission."
6/15/2009	BtoB magazine covers BMA Annual Conference Click here to access articles about the BMA Annual Conference published on BtoB magazine online.
5/27/2009	UNlearn: The BMA 2009 Annual Conference SOLD OUT! Two weeks out, the Business Marketing Association’s 2009 national “UNlearn” conference, coming to Chicago’s Drake Hotel June 10-12, is sold out. BMA will begin placing interested registrants on a waiting list for a limited number of possibly available spaces. “With more than 300 people registered, we’ve nearly reached the hotel’s capacity limit,” said Gary Slack, incoming national BMA chairman and chairman and chief experience officer of Slack Barshinger & Partners.
5/21/2009	BMA May Podcast focuses on branding May's Podcast looks at three different areas of branding through the eyes of Dan Schwabel, David Carlick and David Meerman Scott.
5/13/2009	BMA announces new chapter in Philadelphia Find out what this new chapter has to offer at two FREE Kick-Off Cocktail Parties scheduled in the city for June 2 and in the suburbs on June 17.
5/8/2009	34th Annual Pro-Comm winners announced Congratulations 2009 Pro-Comm winners! BMA is pleased to announce the winners of the annual Pro-Comm Awards competition. Winner information is available online. Winners of the highest achievement award - the Silver Sledgehammer - will be announced at the BMA Annual Conference in June.
5/5/2009	BMA joins Enterprise Engagement Alliance The Enterprise Engagement Alliance (EEA), a coalition of companies and associations dedicated to researching and promoting the importance of engagement in business, recently announced the addition of the Business Marketing Association as a new member.
4/29/2009	BMA Headquarters Moving To accommodate growth and to serve our membership better, BMA Headquarters is moving to larger office space. Because of the move, our telephone service will be temporarily interrupted on Thursday, April 30. Full service operations will be up and running on Friday, May 1. We apologize for any inconvenience this may cause.
4/15/2009	2009 Pro-Comm judging underway Over the next two days, 18 judges are gathering at BMA headquarters in Naperville, IL., to rate, analyze and evaluate the year's finest B-to-B creative.
4/1/2009	BMA podcasts focus on b-to-b marketing strategies, solutions BMA has partnered with the radio program Business Matters to offer monthly podcasts providing insights into b-to-b marketing practices that help you with your professional development and business success.
3/10/2009	BMA Atlanta Chapter launches new website Check out what's going on in B2B Marketing in Atlanta!
3/3/2009	BMA members receive discount to the Enterprise Engagement Expo The Enterprise Engagement Expo offers practical strategies and solutions related to how to engage and motivate customers, distribution partners, and key employees to improve your business. Discounted registration fee available to BMA members.
3/2/2009	BMA is now accepting Pro-Comm Awards entries Pro-Comm honors those who battle for b-to-b greatness in marketing communications directed to industry, business or professions. Enter your best b-to-b creative now and receive early bird entry rate!
2/12/2009	Exclusive offer to BMA members through Demand Metric BMA has partnered with Demand Metric - a web-based consulting firm that researches business best practices, publishes concise information, and builds practical Microsoft Office tools & templates. This partnership gives you an opportunity to join Demand Metric through a free trial and special pricing exclusive to BMA members.
1/22/2009	BMA Web Seminar focuses on managing your product portfolio "The Balancing Act: Issues and Opportunitites in Product Portfolio Management" web seminar - scheduled for February 11, 2009 at 10:00 am Central Time - analyzes current product portfolio practices; processes in managing/reviewing the portfolio; and more.
1/19/2009	CMO Council conducting third annual Marketing Outlook Audit The CMO Council's annual global benchmarking initiative for senior marketing executives will review 2008 performance and assess 2009 challenges. Let the CMO know how current economic conditions are influencing your marketing plans by participating in a short survey.
12/19/2008	BMA Board Member Catherine Monson named CEO of FASTSIGNS FASTSIGNS® International, Inc., the franchisor and operator of FASTSIGNS® sign and graphics centers worldwide, announced today that Catherine Monson will assume the position of CEO beginning January 2, 2009.
11/25/2008	BtoB magazine NetMarketing Breakfast focused on interactive marketing Panel of experts discuss interactive marketing, including social media, widgets, video and mobile marketing in this BtoB NetMarketing Breakfast series. There is no charge to attend for BMA members.
11/5/2008	Join top b-to-b marketers at BtoB's Best Awards Luncheon Hear from top marketers such as Diane Brink of IBM, Eduardo Conrado of Motorola, Mark Gambill of CDW, Tom Haas of Siemens, Jeffrey Hayzlett of Kodak, Michael Mendenhall of HP, Michael Mac Donald of Xerox, Patti Temple Rocks of Dow Chemical Co., Marcy Shinder of American Express and Michael Showalter of CIGNA.
10/31/2008	Pacific Northwest Chapter unveils new website The latest BMA chapter serves b-to-b marketing professionals throughout the Pacific Northwest—including Washington, Oregon, Idaho and British Columbia. Visit their website for the latest regional BMA events and gatherings.
10/29/2008	Jeff Hayzlett, BMA Chairman, named one of BtoB Magazine's Best Marketers Says BtoB magazine, "Jeff Hayzlett, Kodak's Chief Business Development Officer, has played an integral role in the company's shift from a b-to-c to a b-to-b marketer as well as from a print-focused to a digitalcentric business."
10/14/2008	BMA 2009 Annual Conference Call for Presentations announced Conference organizers for the BMA Annual Conference - taking place June 10 - 12, 2009 in Chicago, IL - are issuing a “Call for Presentations.” Deadline for submissions is December 31, 2008.
9/24/2008	What do kids have to say about business-to-business marketing? Quite a bit it seems. Check out Ricochet Partners' kids video presentations seen during the BMA Annual Conference in June.
9/19/2008	BMA Minnesota Chapter web site now live See what BMA members are up to in Minnesota!
9/8/2008	Recruit a BMA member, win PGA TOUR tickets With the support of Kodak, BMA's "New Membership" campaign kicks off with a chance to win VIP tickets to a PGA TOUR in 2009.
8/21/2008	BMA Phoenix Chapter launches new web site Check out what's happening with this new and vibrant chapter!
7/23/2008	BtoB magazine announces Who's Who in B-to-B 2008 BMA representatives include: John Favalo, former BMA Chairman, Managing partner-Group B2B, Eric Mower & Associates; Jeffrey Hayzlett, BMA Chairman, Chief Business Development Officer, Eastman Kodak Co.; and Gary Slack, BMA Vice Chairman, Chairman & Chief Experience Officer, Slack Barshinger.
7/21/2008	Integration the big topic at BMA Annual Conference According to BtoB magazine, "One of the hot topics at the conference was integration, not just in terms of integrated communications programs, but integrating organizations to most effectively market to customers and prospects."
7/21/2008	Motorola's Conrado pushes realignment Eduardo Conrado, corporate VP-global business and technology marketing, Motorola Corp., sat down with BtoB magazine at BMA's Annual Conference to discuss Motorola's shift to more interactive technologies in terms of marketing campaigns.
7/21/2008	Roundtable explored the purchasing cycle within business marketing During BMA's Annual Conference, an EMA Group B2B sponsored roundtable of leading business marketers explored the importance of leveraging the potential of the purchasing cycle. John Favalo, managing partner, Group B2B, Eric Mower & Associates, and former chairman of BMA, discusses a few of the roundtable's findings in the latest issue of BtoB magazine.
7/16/2008	Great deals from BMA Chicago The 7th annual Windy City Biz Bash was held in Chicago on June 7, 2008. Guests enjoyed networking, organic food from Greg Christian Catering, delicious cocktails and bidding on live and silent auction items as well as opportunities to make a deal on media purchases. Your participation helped raised over $140,000 and we’re still going…
7/3/2008	New BMA Board Members Elected at 2008 Annual Conference The Business Marketing Association (BMA) recently announced its new Board of Directors, which includes Executive Committee and Executive Board positions.
6/25/2008	BMA-Minnesota to hold inaugural meeting Hear perspectives from local and regional BMA members on the value and impact BMA has had on their personal and professional lives. Meeting is taking place on July 17 at the University of St. Thomas – Minneapolis Campus, Minneapolis, MN.
6/19/2008	Mobium Creative Group named 2008 Creative Team of the Year BMA named Mobium Creative Group Creative Team of the Year for 2008. Award was announced during BMA’s Annual Conference on June 12 in Lake Las Vegas, Las Vegas, Nevada.
6/17/2008	BMA names Sullivan Higdon & Sink 2008 Agency of the Year Sullivan Higdon & Sink has been selected 2008 "Agency of the Year" by BMA, the leading professional association serving business to business marketers.
6/17/2008	Annual Conference focused on marketing in "high-def" The BMA 2008 Annual Conference included a "power" lineup of speakers, seminars and workshops that helped business-to-business marketers crystallize their marketing programs, advance their brands, and network with their peers. Click here for photos from the event.
6/16/2008	Kirby Strickland announced as BMA G.D. Crain Award recipient The Business Marketing Association (BMA) is pleased to announce the 2008 winner of the association’s prestigious G.D. Crain Award. This year’s winner is Kirby Strickland, CBC, President of Strickland & Company.
6/16/2008	Kimberly-Clark’s Suzanne Sears receives W.A. Marsteller Award BMA has announced the 2008 winner of the association’s W.A. Marsteller Award. This year’s winner – announced during the BMA Annual Conference on June 13, 2008, at the Loews Lake Las Vegas Resort in Lake Las Vegas, Nevada – is Suzanne M. Sears.
6/16/2008	2008 Pro-Comm Silver Sledgehammer Award Winners announced BMA is proud to present the association’s Pro-Comm Awards program “Silver Sledgehammer” winners for 2008. Winners were formally announced during the BMA Annual Conference on June 12 at the Loews Lake Las Vegas Resort in Las Vegas, Nevada.
4/23/2008	BMA 2008 Annual Conference agenda, registration now available Register for the BMA 2008 Annual Conference - taking place June 11-13, 2008, in Lake Las Vegas, Nevada. Conference delivers marketing ideas in "high def," with illuminating strategies and tools from Motorola, Dow Jones, PGA Tour, Penske, and more to help you focus your marketing plans. Special rate of $169 per night for hotel ends May 23. If you don't reserve your room now, regular rates - $350-$400 per night - will apply! Reserve your room now!
4/18/2008	33rd Annual Pro-Comm winners announced Congratulations 2008 Pro-Comm winners! BMA is pleased to announce the winners of the annual Pro-Comm Awards competition. Winner information is available online. Winners of the highest achievement award - the Silver Sledgehammer - will be announced at the BMA Annual Conference in June. Pro-Comm Awards presented by GBC.
3/17/2008	2008 Pro-Comm judging underway Pro-Comm judging is currently underway at BMA headquarters in Naperville, Illinois and will continue through March 19. Over the next three days, 36 judges will participate in the process.
3/12/2008	For St. Paddy's Day - An Irishman's Perspective on the Brand Experience (more)
1/1/2008	BMA Board welcomes new directors BMA welcomes three new directors to serve on the Board. They will also serve as members of the BMA Thought Leadership Committee.
12/7/2007	Submit your Pro-Comm Awards entries now Pro-Comm is ranked as one of the advertising industry’s premier award programs, drawing hundreds of entries annually from b-to-b marketing agencies and clients from all around the U.S. Pro-Comm winners receive recognition through promotion in leading business trade magazines, on the BMA web site and in BMA publications. Enter now!
12/5/2007	CMO Council requests BMA participation in three surveys The CMO Council is currently conducting three important marketing industry studies: a Customer Retention Marketing Audit; the 2008 Marketing Outlook Survey; and a global study analyzing "Go to Market" strategies. In an effort to maximize the value of these reports, BMA members are being asked to participate in the surveys.
11/13/2007	Marla Schrager appointed executive director of BMA Chicago The Board of the Chicago chapter of the Business Marketing Association (BMA) today announced that Marla Schrager has been appointed the Executive Director of BMA Chicago.
10/28/2007	BMA expands web site functionality The Business Marketing Association (BMA) web site – www.marketing.org - has been expanded to include additional functionality to broaden the association’s external and internal communications.
10/27/2007	BMA Selects New Management Company BMA has selected Landon Farrey and Associates to provide the organization with management services.
10/26/2007	BMA Conference Presentations Many of the presentations from the 2007 BMA Annual Conference are now available to members online. Others will be added as received.
10/25/2007	Chapters Recognized by BMA Five local chapters, Boston, Colorado, Houston, Milwaukee and Northern California have received Chapter Achievement awards from BMA for outstanding work at the local level.
10/23/2007	Pro-Comm "Best of the Best" and Agency of the Year Announced BMA has selected the top award winners in the Association’s annual Pro-Comm awards program and also named HSR Business to Business as Agency of the Year.
10/22/2007	BMA, Burson-Marsteller Name Caterpillar’s Brown William A. Marsteller Marketing Leadership Winner Steve R. Brown, Marketing Manager for Caterpillar Global On-Highway, has been selected as the recipient of the 2007 William A. Marsteller Marketing Leadership Award.

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