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BMA 2010 Annual Conference - ENGAGE!

On behalf of BMA's national board, I am pleased to announce that BMA's national conference will return to Chicago next June 2-4 at a fabulous new conference facility at the Swissotel.

Following the 2009 “UNlearn” conference, BMA’s best-attended national conference in 20 years, the 2010 conference will be themed “ENGAGE!” and is expected to draw as many as 600 b-to-b marketers from around the U.S. and the world.

The 2010 conference will focus on innovative ways that corporate marketers are engaging employees, channel partners, customers and other demand drivers to improve customer experience and to generate rapid and profitable sales and brand growth as the global economy gradually improves and the world exits recessionary times.

David Meerman Scott, the 2009 conference’s #1 rated speaker, will return to premiere a brand new talk based on a book he is currently writing. Chris Brogan, author of the just-published Trust Agents, also will speak. Many other world-class speakers are being recruited, and BMA will announce the full program later this year or in very early 2010.

We absolutely expect ENGAGE! to sell out early, as the UNlearn conference did. Although registration is not yet open, you can assure access to early registration by going to and filling out the simple form by clicking here.

Please bookmark this page! There will be much more to share with you in the coming months so save the dates and plan to be in Chicago next June for what will assuredly be BMA’s best and largest national conference ever!

In the meantime, please download this official press release with even more exciting ENGAGE! details.

Thank you and best regards.



Gary L. Slack
BMA Chairman, 2009-10

P.S. And don’t forget to check out the conference’s temporary and totally unofficial “anthem” here.