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Over the last few months we've had individual presentations on SEO, Demand Generation and Marketing Automation. Now, let's bring it all together with a panel on Integrated Marketing - All the Pieces Together. Please join us for a panel of "real life" practitioners from well-known B2B companies who will share with us some of their tips and tricks and even some of their successes and failures.
Moderated by Moira Vetter, president elect of BMA ATL and owner/president of Modo Modo agency
Murray Goldstein - Executive Director, SMB Segment Marketing,
With over 20 years of results-driven, B2B and B2C marketing experience, Murray has a track record of fusing brand, product, marketing and sales strategies to align customer needs with business solutions. His specialties include: Direct Marketing, Customer Relationship Management, Acquisition and Lifecycle Marketing Leadership.
Colleen Swanger - Sr. Director, Marketing, Design and User Experience,
LexisNexis, Risk Solutions
Colleen is well-versed in revenue marketing, digital marketing and branding with over 20 years of marketing and creative experience in both B2B and B2C companies, including roles at The Coca-Cola Company and NCR Corporation. Her specialties include: demand/lead generation; search, social and content marketing; web design and development; CRM and marketing automation; and sales enablement.
Jennifer Nickell - Global Integrated Commercial Planning Director,
Jennifer has led work on both the client and agency sides in both B2B and B2C organizations. Her current work allows her to lead work in Global Integrated Marketing Management which includes commercial idea development, marketing automation, digital marketing, customer engagement, demand generation and tying all aspects of the various program tactics to the parent brand to deliver results.
About BMA Atlanta
The Atlanta chapter of the BMA is made up of marketing executives from a variety of industries and backgrounds. Many of our members are corporate marketers at mid-sized business-to-business companies in industries like technology, healthcare, manufacturing, telecommunications and professional services. We also have a large number of marketing service providers (firms, agencies and consultants) in areas such as research, advertising, promotions, events, Web development, printing and more. Our members view the BMA as the sole source in Atlanta to learn the latest business-to-business marketing best practices and network with peers.
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