request.ancestors = 1,3282,3301
session.lev = 2
session.chaptersite = 1
session.chapterroot = 3301
session.chaptername = Atlanta
session.homePageLayout = 1
Speaker: Parin Mody
Making the Leap to Marketing Automation?
Need to Better Optimize an Existing tool?
Have you thought about marketing automation-but are worried that you'll make a big investment that won't pay off? Or maybe, you've already spent thousands of dollars already-and are only using 50% of your platform's capabilities.
No matter where you are in the process, this presentation by marketing automation expert, Parin Mody, is a must-see for all B2B marketers. It will save you time, money, aggravation-and get you results.
Marketing Automation is a powerful tool that can re-write the script for your marketing team and allow you to do more with less, while at the same time quantifying marketing's contribution - a refreshing change to the status-quo. However, the results are only as good as the tools and the technicians! Therefore, it is critical to select the right platform and optimize the implementation to best suit the needs.
Join BMA Atlanta and learn how to choose the right MAP for your company, and the best tricks of the trade for implementation and maximization.
We will walk you through the process of selecting an appropriate MAP and tricks to optimize it. We will then share a case study of an implementation that tied objectives to marketing campaigns and the associated metrics and dashboards that were used to quantify the contribution.
Parin Mody Speaker Bio
With over 15 years of experience in marketing services, demand generation and corporate strategy, Parin has a proven record of being a thought leader in metrics-driven insightful marketing strategies and execution. Working with clients ranging from Facebook to Allied Electronics to California Casualty, his experience spans a myriad of industries. Parin holds an MBA from Kellogg School of Management with emphasis in Marketing, Business Strategy and Technology & Ecommerce.
About BMA Atlanta
The Atlanta chapter of the BMA is made up of marketing executives from a variety of industries and backgrounds. Many of our members are corporate marketers at mid-sized business-to-business companies in industries like technology, healthcare, manufacturing, telecommunications and professional services. We also have a large number of marketing service providers (firms, agencies and consultants) in areas such as research, advertising, promotions, events, Web development, printing and more. Our members view the BMA as the sole source in Atlanta to learn the latest business-to-business marketing best practices and network with peers.
Follow us on: