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B2B Marketing Market
What Business-to-Business Marketers Spend* (In $Billions):
Trade Shows/Events - $17.3
Internet/Electronic Media - $12.5
Promotion/Market Support - $10.9
Magazine Advertising - $10.8
Publicity/Public Relations - $10.5
Direct Mail - $9.4
Dealer/Distributor Materials - $5.2
Market Research - $3.8
Telemarketing - $2.4
Directories - $1.4
*Projections based on BMA survey data
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