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2009 G.D. Crain Jr. Award Winner

Jeffrey Hayzlett announced as recipient of BMA’s G.D. Crain Award

The Business Marketing Association (BMA) is pleased to announce Jeffrey Hayzlett as recipient of the association’s 2009 G.D. Crain Award.

The G. D. Crain Award is named in honor of the founder of Crain Communications and one of the founders of the Association. Created in 1969, the annual award recognizes a BMA member for career achievement in business-to-business marketing communications and exceptional service to the Association.

Jeffrey Hayzlett serves as Chief Marketing Officer for Eastman Kodak Company. In this role, he has responsibility for Brand Development and Management, Market Development, Corporate and Product Public Relations, Communications and Public Affairs, Corporate Sponsorships, Business Development, Corporate Relationships and Partnerships, and Marketing.

Mr. Hayzlett speaks frequently around the world on business growth, communications, and marketing, including keynotes at THE Conference on Marketing, the Direct Marketing Association Leadership Forum, the National Postal Forum, the Canadian Marketing Association’s National Convention and Trade Show, and Print Oasis. He is cited as a leading marketing expert in numerous books, magazines, and newspapers worldwide, and is a frequent television guest and commentator, having appeared on shows including CNBC’s The Big Idea with Donny Deutsch, Fox Business News, and NBC’s Celebrity Apprentice with Donald Trump.

He has received numerous global awards and honors, including the Frost & Sullivan Lifetime Achievement Award for marketing. He was named “Direct Marketer of the Year” by the University of Akron Taylor Institute for Direct Marketing, inducted into the College of Business Administration Direct Marketers Hall of Fame, and named a “Top 10 Business-to-Business Marketer” by B2B Magazine. The U.S. Small Business Association also named him “Entrepreneur of the Year.”

In the graphic arts industry, Mr. Hayzlett has been honored as the International Business Person of the Year Award by the International Printers’ Network (IPN); received The British Association for Print and Communication (BAPC) Honorary Life Member award; and been given the National Association of Quick Printing (NAQP) Industry Award of Distinction.

Mr. Hayzlett currently serves as immediate past chair of the board of directors of the Business Marketing Association (BMA), is a member of the board of directors of the Electronic Document Systems Foundation (EDSF), and is a member of the advisory board of the CMO Council. He is chairman of the Sales and Marketing Executives International (SMEI) Foundation for Marketing Education, and is a permanent trustee to the SMEI Academy of Achievement Sales and Marketing Hall of Fame. He is also a two-term past chairman of SMEI. Mr. Hayzlett remains a trustee of Pi Sigma Epsilon National Education Foundation, an international sales and marketing fraternity.

Mr. Hayzlett has nearly 25 years of international marketing, sales, and customer relations management experience. He joined Kodak in April 2006 as Chief Marketing Officer and Vice President of the Graphic Communications Group (GCG). In this role, he was responsible for leading all marketing activities for the business, including product positioning, segment marketing, branding, marketing communications, customer development, business research, marketing strategy and business development activity.

Prior to joining Kodak, he led a private business development and public relations firm specializing in the technology and visual communications industries. He also held senior management positions in strategic business development and marketing at several companies, including Cenveo, Webprint and Colorbus, Inc., and served in staff positions in the United States Senate and House of Representatives.

Click here for more details on the G.D. Crain Jr. Award.

 
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