Philadelphia
BMA Philadelphia Chapter
Traci Browne, President
E-Mail: traci@red-cedar.com
Website: http://www.bmaphiladelphia.org/
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Are you maximizing opportunities for your business on LinkedIn?
Dale Durrett, Director of Eastern Region Advertising Sales for LinkedIn, will be demonstrating how B2B organizations can effectively connect with customers utilizing LinkedIn. This session will focus on removing the corporate barrier and touching customers on a more personal level. During this keynote lunch Dale will discuss:
- The Social Media Landscape
- LinkedIn’s Mission
- The LinkedIn Marketing System
Don’t miss this opportunity to learn how the social media communications channel is evolving and how you can take advantage of the latest tools and technology for your B2B social media marketing strategy.
Location:
The Downtown Club, 150 S. Independence Mall West, Suite 1100, Philadelphia
Date:
February 9, 2010
Time:
11:15-11:45 Registration and Networking
11:45-1:15 Presentation and Lunch
About the Speaker:
Dale Durrett manages the advertising sales teams servicing clients and agencies in the Eastern Region for LinkedIn. His team works with the world's most widely recognized brands and advertising agencies to help them connect with LinkedIn’s audience of affluent, influential, and ambitious professionals.
Dale joined LinkedIn from a DJ/IAC Joint Venture based in New York, where he as VP of Sales led the development and execution of the ad sales strategy. Prior to the JV, Dale spent 6 years with Dow Jones & Company in various roles, including 3 years as the Director of Western Region Advertising Sales for The Wall Street Journal Digital Network we he was tasked with delivering cross-platform digital marketing solutions for Fortune 500 accounts. Dale also held various roles at advertising agencies before moving into sales.
Click here for more information.
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