2009 National BMA Conference
You now have complete access to many of our speaker presentation decks, audio files and related content. Just click on the links below.
Our Social Media Team was on hand at the Conference, posting blog recaps, live tweeting most conference events and posting video interviews with speakers and attendees alike.
BMA09 Blog Post Day 1
BMA09 Blog Post Day 2
BMA09 Blog Post Day 3
BMA09 on Tumblr
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| Click here or on the picture to view BMA's live staging of McGraw-Hill's classic "Man in the Chair" ad. |
WEDNESDAY, JUNE 10
The Fundamentals of B-to-B Word-of-Mouth Marketing Pre-Conference Workshop
- Andy Sernovitz, Author, Word of Mouth Marketing: How Smart Companies Get People Talking, and founder, The Blog Council
What We've Learned and What We Need to Relearn and UNlearn
- Ralph Oliva, Executive Director, Institute for the Study of Business Markets
The New Rules of Marketing & PR
- Kendall Collins, Chief Marketing Officer, Salesforce.com
Changing Your Business as Customer Needs Change
Changing Your Business by Changing Your Agenda
- Matt Preschern, Vice President of Marketing, Demand Programs, IBM Americas
Enabling Change: The B-to-B "Change Agent" Known as LinkedIn
- Patrick Crane, Vice President of Marketing, LinkedIn
THURSDAY, JUNE 11
From Marketing to Placemaking
- Joe Pine, Co-Founder of Strategic Horizons, and Author, Authenticity and The Experience Economy
New Insights on Reaching Business Decision Makers Online
- Sam Sebastian, Director, Local & B2B Markets, Google
THURSDAY BREAKOUT SESSIONS
Best Practices in Acquiring B-to-B Customer Insight and Intelligence
- Jason Cordova, Director, Strategic Initiatives, GE (Moderator)
- John F. McDermott, Senior Director, Brand Segment, Grainger
- Dan Shapero, Director, LinkedIn Research Network
- Jack Trytten, President, Insight Direction, and author, The Failure of Marketing
Business Process Improvement for Corporate Marketing Departments
- Eileen Zicchino, Managing Director and Chief Marketing Officer, JPMorgan Chase Treasury and Securities Services (Moderator)
- Hans Van Heukelum, Vice President of Global Marketing, Aon
- Brad Haeberle, Vice President of Marketing, Siemens Building Technologies
- Mike McCalley, Corporate Director of Marketing, Dresser
Building and Nurturing Online B-to-B Communities
- Bill Furlong, President, SearchChannel and advisory board member, Bizo.com
- Bruce Bergwall, Vice President, GlobalSpec/CR4
- Barry Litwin, Senior Vice President of Marketing, Newark
- Tom Tierney, Developer Alliance Manager, Partner & Developer Programs, NAVTEQ
Why B-to-B & Corporate Blogging Matters: Best Practices & Key Trends
- Bob Pearson, President, Blog Council, and former Vice President of Communities and Conversations, Dell (Moderator)
- Rick Short, Director of Mar-Com, Indium Corporation
- Dave Jung, Marketing Manager, ESPEC, and Creator, B2Blog
- Kevin Flynn, Member, Blogging Team, Obama for America
Applied CRM Integration for B-to-B Marketers
- Rick Kean, Managing Partner, Business Marketing Institute (Moderator)
- Lisel Cherry, Associate Director, Marketing Services, CME Group
- Denise Carbone, CRM Systems Consultant, Click Commerce
- Gina Sandon, Vice President of Marketing, Initiate Systems
Best Practices in Digital Direct Marketing
- Joel Book, Director, eMarket Education, ExactTarget (Moderator)
- David Wieneke, Interactive Marketing Manager, Thomson CompuMark
- Sallie Anthony, Sales Communications Leader, Genworth Financial
How Deep Can We Go: Changing the Game in a Highly Traditional Category
- Al Saltiel, Vice President of Marketing, Navistar International Corporation
- Michael Krauss, President and Managing Principal, Market Strategy Group LLC (Moderator)
The Network Effect: How B-to-B Marketers Can Put LinkedIn to Work
- Steve Patrizi, Director of Advertising Sales & Operations, LinkedIn
Building Better B-to-B Web Presences
- Ellis Booker, Editor-in-Chief, BtoB Magazine
- Lisa Welchman, Founder, WelchmanPierpoint
- Denise Waggoner, Vice President, Creative Research, Getty Images
- Tom Insprucker, Worldwide Director of Web Programs, Schneider Electric/Square D
Incorporating Sustainability into B-to-B Marketing
- Monica Levy, Senior Consultant, Brands to People (B2P), and former Executive Director, Brand & Corporate Communications, Johnson Controls
Business Uses of Social Media: Who Knew this Stuff Would Make Money?
- Robin Fray Carey, Co-Founder & CEO, Social Media Today LLC (Moderator)
- Jack Mason, Chief, Social Media, IBM's Smarter Planet Initiative
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Peter Auditore, Head, Business Influencer Relations Group,
SAP AG-Global Communications
Managing Marketing and Pricing in a Down Economy
- Ian Heller, President, Real Results Marketing
Creating Online and Virtual B-to-B Events
- John Grosshandler, Founder, eComXpo and Director of Virtual Events, Maritz (Moderator)
- Rob Halsey, Vice President of Global Marketing, SAP
- David Warren, Director of Product Management, Digital Media, PennWell
- Richard McDonell, Senior Group Manager, National Instruments
FRIDAY, JUNE 12
Branding's Role in Bringing the 2016 Olympics to Chicago
- Mark Mitten, Chief Brand Officer, Chicago 2016
Why Left-Brain Management and Right-Brain Marketing Don't See Eye to Eye--and What to Do About It
- Al and Laura Ries, Co-Authors, War in the Board Room and The 22 Immutable Laws of Branding
The Shift: Becoming Visionary Marketers Who Control the Quest for Growth.
- Scott Davis, Senior Partner, Chicago, Prophet, and author of The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Drivers
The Last Word: How Smart B-to-B Marketers are Getting People Talking
- Andy Sernovitz, Author, Word of Mouth Marketing: How Smart Companies Get People Talking, and founder, The Blog Council