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Marketing Operations 2.0: MObilizing Marketing for a Web 2.0 World
BMA Web Seminar
Date:
October 20, 2009
Time:
10:30 a.m. CST
Cost:
BMA Members - No Charge
Non-Members - $99
Registration:
- Click here to register.
- Reserve your slot in the web seminar. After registering, a receipt page will open. On this page, click the link asking you to reserve your slot to complete the reservation process.
This BMA web seminar, led by Gary Katz, CEO of Marketing Operations Partners and founder of the Marketing Operations Future Forum, details the emergence of MO 2.0, how it intersects with Web 2.0, what it is, the types of challenges it addresses, why it’s important and how it evolves toward maturity within organizations.
Web Seminar Details:
The new marketing paradigm we know as Web 2.0 and its sidekick, Social Media, have captured our imaginations. Complementary concepts have emerged of late to reinforce these new visions of stakeholder engagement: Inbound Marketing, Marketing 2.0 and Sales 2.0.
But none of these new models of engagement will reach their vast potential if not supported by a driving force from within the organization – one that delivers the same type of systems approach and collaborative framework that Web 2.0 provides externally.
Marketing Operations 2.0 (MO 2.0) is that MObilizing force.
The emerging discipline of Marketing Operations 2.0 is integral to helping enterprises manage this transition from the old to the new. As focus intensifies on organizational transparency and accountability, a key role of MO 2.0 is to help enterprises stay in integrity by ensuring that their deeds match their promises. Where once marketing was valued for its creativity and ability to put a compelling spin on company activities, MO 2.0 integrates operational muscle, measurement rigor and holistic, cross-functional alignment behind the marketing strategy and associated tactics.