Is it Time for a Brand Renovation?

BMA Web Seminar

Date:
February 3, 2010

Location:
Online

Time:
10:00 a.m. - 11:00 a.m. CST

Cost:
BMA Members - No Charge
Non-Members - $99

Web Seminar Details:
This BMA web seminar, led by Susan Spaulding, Principal, The Pert Group, is focused on the following:

• Defining, assessing and improving brand health 
• Managing Brands 
• Building a brand-based culture 
• Brand renovation

Registration:
1. Click here to register.

2. Reserve your slot in the web seminar. After registering, a receipt page will open. On this page, click the link asking you to reserve your slot to complete the reservation process. 

About the Presenter:
Susan Spaulding, Executive Vice President, Principal, The Pert Group, is responsible for the strategic development and execution of all Business Development and Marketing initiatives for The Pert Group. As the former CEO and owner of Market Directions, a brand performance consultancy, she brings an entrepreneurial mindset to her work with clients and staff that allows her to see and communicate new possibilities that lead to great outcomes. Susan’s 30-year agency history in marketing, communications and market research brings together her curiosity about how things work and her savvy about human behavior and the marketplace. She has published numerous articles, spoken at many industry conferences and been a guest instructor, locally and virtually. Susan is a highly active and visible member of the marketing community through current or past Board responsibilities for the Association for Corporate Growth Kansas City (ACGKC), Council of Survey Research Organizations (CASRO) and the Business Marketing Association (BMA).