Meet the B2 Awards, the new name for the Pro-Comm Awards, BMA's 34-year old annual national marketing communications competition.

Why the change?

• The B2 Awards recognize the work business marketers and agencies do “2” engage employees, sales forces, channel partners, government and, sometimes, even consumers while Pro-Comm focused on narrowly defined traditional b2b work.
   
• The B2 Awards also encompass other marketing responsibilities, including strategy, and give business marketers a way to be recognized for non-mar-com achievements while Pro-Comm was focused mostly on mar-com work.

Read the B2 Awards manifesto, print ad and press release.

While adding entry categories just for business marketers, BMA has radically reshaped and greatly expanded the mar-com categories to be digitally current and even a bit trendy!

BMA is making the judging process more trasparent and is recruiting an all-marketer judging panel made up exclusively of senior-level business marketers, whose names will be announced soon.

In another first, virtually all judging will be done online, so the B2 Awards will dramatically and "greenly" reduce entry preparation time and material and shipping costs.

If you've come up with some outstanding strategy, creative and results in the past year, be sure to enter the 2011 B2 Awards. It's easy. It's quick. And there are more opportunities to win than ever. Promotions will begin in December.

Thank you to BMA member Doremus & Co. for their assistance in re-thinking
Pro-Comm and creating the B2 Awards name, manifesto, logo and print ad.

Questions about the B2 Awards can be directed to Kriston Ewoldt at 630-544-5054, ext.111. Or e-mail kewoldt@marketing.org.