Achieving Marketing Performance Advantage

BMA Web Seminar

Date:
March 16, 2010

Location:
Online

Time:
10:30 a.m. - 11:30 a.m. CST
Cost:
BMA Members - No Charge
Non-Members - $99

Registration:
1. Click here to register.

2. Reserve your slot in the web seminar. After registering, a receipt page will open. On this page, click the link asking you to reserve your slot to complete the reservation process.

Web Seminar Details:
It’s no secret that marketing leaders and their organizations are under increasing pressure to demonstrate their value to their businesses, especially in today’s tough economic environment; the effectiveness of marketing efforts can prove the key differentiator in highly competitive markets.

Becoming a marketing performance driven organization at its core requires a shift in emphasis towards continuous improvement to transform into a learning marketing organization. However, very few companies believe that they are measuring and managing their marketing performance well, with B2B companies often reporting that they are far behind the curve. So, what sets successful marketing organizations apart from their less successful peers and how did they gain Marketing Performance Advantage? Leveraging research with more than 400 executives and their on-the-ground experience advising companies, the speakers demonstrate that those organizations that outperform the market often achieve superior results by measuring AND managing their performance, taking a more holistic approach to improvement.

In this presentation you will learn how organizations successfully apply marketing performance management and how you may be able to approach improving your marketing performance:

• Why it is essential to measure in the first place, but also why increased measurement does not always produce corresponding improvements in effectiveness
• What unique challenges exist among B2B companies in driving improved effectiveness of their marketing, and how B2B companies compare to the average in their marketing performance practices
• What sets successful marketing organizations apart from their less successful peers, and how you can baseline your performance against these best practices to develop an actionable roadmap so your marketing organization can reach an ideal state
• Recognize the likely barriers to marketing performance success but understand how they can be overcome through practical examples of tackling tough measurement and performance issues

About the Presenters:
Russ Lange
Partner, CMG Partners

Russ works with clients to meld market needs with client strategies in the areas of marketing, operations and product development. With over two decades of experience spanning both engineering and marketing, he typically concentrates on defining the required strategies that achieve the client’s goals and then translating those strategies into reality through product and business development initiatives. Russ has also served in interim management for several clients.

Prior to co-founding CMG Partners, Russ spent three years with Carter Marketing Group, specializing in assisting telecommunications and Internet companies in bringing new products and services to market. During these years he concentrated on the development and analysis of market behavior models as well as a variety of customer retention and winback programs. In addition to his marketing skills, Russ brings clients his quantitative analysis honed through a previous 10-year career at OPEX as an engineer, developing high-speed computer vision systems and DNA scanners and holds two patents in the field. His degrees include a BSEE and an MSEE from Drexel University and an MBA from the Kenan-Flagler Business School (UNC-Chapel Hill).

Richard Schreuer
Senior Vice President, Chadwick Martin Bailey

Rich Schreuer is a Senior Vice President at Chadwick Martin Bailey where he helps leading companies measure and improve the effectiveness of their marketing, branding, and customer experience initiatives.

Since joining the company in 1991, Rich has led research projects in the United States, Western Europe, the Middle East, and Russia while working with top brands like eBay, Jack Daniel’s, Mercedes Benz USA, Bose, The US Army, Electronic Arts, Victoria’s Secret and TD Bank.

Prior to joining Chadwick Martin Bailey, Rich was a pollster and political consultant with Marttila & Kiley in Boston.  He earned his M.A. in sociology from Northeastern University and his B.A. in sociology, with a concentration in economics, from Colby College.  Rich served on the faculty at Northeastern University, where he taught sociology and research methodology.