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B2 Awards Categories

HOME 2010 WINNERS MANIFESTO CATEGORIES JUDGING

Click here to download PDF of B2 Awards categories.

SECTION #1: Marketers
CATEGORY 1: Marketing, Brand and Communications Strategy
CATEGORY 2: Marketing Activation

SECTION #2: Marketers, Agencies and Other Providers
CATEGORY 1: Integrated Marketing Communications Programs
CATEGORY 2: Corporate Brand/Identity
CATEGORY 3: Internal Branding and Communications
CATEGORY 4: B2C2B Marketing
CATEGORY 5: Demand Generation
CATEGORY 6: Web Presence
CATEGORY 7: Direct Response Marketing, Offline
CATEGORY 8: Direct Response Marketing, Online
CATEGORY 9: Direct Response Marketing, On Air
CATEGORY 10: Face-to-Face Marketing
CATEGORY 11: Sales-Enablement Tools
CATEGORY 12: Digital Advertising
CATEGORY 13: Search Advertising
CATEGORY 14: Print Advertising
CATEGORY 15: Broadcast Advertising
CATEGORY 16: Away-from-Home Advertising
CATEGORY 17: Mobile Advertising
CATEGORY 18: Video
CATEGORY 19: Other Digital Marketing Tools
CATEGORY 20: Social Media
CATEGORY 21: Public Relations
CATEGORY 22: Custom Publishing
CATEGORY 23: Promotional & Incentive Marketing
CATEGORY 24: Sponsorship
CATEGORY 25: Packaging
CATEGORY 26: Miscellaneous
CATEGORY 27: Agency Promotion

2010 “B2s” AWARDS CATEGORY DIVISIONS

SECTION #1: Marketers

CATEGORY 1: Marketing, Brand and Communications Strategy
Division 1-1: Customer Insights Strategy
Division 1-2: Global Brand Strategy
Division 1-3: Internal Communications Strategy
Division 1-4: External Awareness Strategy
Division 1-5: Integrated Marketing Communications Strategy
Division 1-6: eBusiness Strategy
Division 1-7: Business Development Strategy
Division 1-8: Sales Enablement & Alignment Strategy
Division 1-9: Direct Response & Offer Strategy
Division 1-10: Content Marketing Strategy

CATEGORY 2: Marketing Activation
Division 2-1: New Customer Acquisition
Division 2-2: Existing Customer Retention and Growth
Division 2-3: Voice of the Customer Program
Division 2-4: Internal Marketing Excellence Program
Division 2-5: Customer Segmentation Program
Division 2-6: New Product Launch
Division 2-7: New Service Launch
Division 2-8: New Company/Division Launch
Division 2-9: Brand Relaunch


SECTION #2: Marketers, Agencies and Other Providers

CATEGORY 1: Integrated Marketing Communications Programs
Division 1-1: Integrated Communications Program from $100,000 to $250,000
Division 1-2: Integrated Communications Program from $250,000 to $1 million
Division 1-3: Integrated Communications Program from $1 million to $5 million
Division 1-4: Integrated Communications Program from $5 million to $15 million
Division 1-5: Integrated Communications Program from $15 million and above

CATEGORY 2: Corporate Brand/Identity
Division 2-1: Corporate Identity Program
Division 2-2: Corporate Branding Campaign, U.S. or North America
Division 2-3: Corporate Branding Campaign, International or Global
Division 2-4: Brand Standards/Guidelines
Division 2-5: Corporate Communications Campaign, U.S. or North America
Division 2-6: Corporate Communications Campaign, International or Global
Division 2-7: Communications Campaign, Environmental/Energy/Sustainability Focus
Division 2-8: Communications Campaign, Corporate Social Responsibility Focus
Division 2-9: Annual Reports
Division 2-10: Corporate Social Responsibility Reports
Division 2-11: Corporate Sustainability Reports
Division 2-12: Corporate Logo
Division 2-13: Corporate Tagline
Division 2-14: Corporate Community Relations Program
Division 2-15: Corporate Public Service/Non-Profit Communications Program

CATEGORY 3: Internal Branding and Communications
Division 3-1: Employer Branding Program, Under 500 Employees
Division 3-2: Employer Branding Program, Under 5,000 Employees
Division 3-3: Employer Branding Program, Under 50,000 Employees
Division 3-4: Employer Branding Program, Above 50,000 Employees
Division 3-5: Online Employee Portal (Intranet)
Division 3-6: Employee Newsletter (Print)
Division 3-7: Employee Newsletter (Electronic)
Division 3-8: Employee Video, Single or Periodic
Division 3-9: C-Level Communications

CATEGORY 4: B2C2B Marketing
Division 4-1: Total B2C and B2B Program, Under $250,000
Division 4-2: Total B2C and B2B Program, Under $500,000
Division 4-3: Total B2C and B2B Program, Under $5 million
Division 4-4: Total B2C and B2B Program, Over $5 million

CATEGORY 5: Demand Generation
Division 5-1: Multi-Channel Lead Generation Program, Small Business Target
Division 5-2: Multi-Channel Lead Generation Program, Middle Market Target
Division 5-3: Multi-Channel Lead Generation Program, Large Enterprise Target
Division 5-4: Multi-Channel Lead Generation Program, C-Level Target
Division 5-5: Multi-Channel Lead Generation Program, Engineering/Technical Target
Division 5-6: Multi-Channel Lead Generation Program, Government Target
Division 5-7: Multi-Channel Customer Acquisition Program, Product or Service Under $500
Division 5-8: Multi-Channel Customer Acquisition Program, Product or Service Over $500
Division 5-9: Affiliate Marketing Program

CATEGORY 6: Web Presence
Division 6-1: Microsite or Landing Page, Under $10,000
Division 6-2: Microsite or Landing Page, Under $25,000
Division 6-3: Microsite or Landing Page, Under $75,000
Division 6-4: Microsite or Landing Page, Over $75,000
Division 6-5: Website, Under $50,000
Division 6-6: Website, Under $100,000
Division 6-7: Website, Under $250,000
Division 6-8: Website, Under $500,000
Division 6-9: Website, Over $500,000
Division 6-10: Mobile-Enabled Web Site
Division 6-11: Online Community, Open or Closed

CATEGORY 7: Direct Response Marketing, Offline
Division 7-1: Direct Response Offers, including Whitepapers
Division 7-2: Direct Mail Piece, Flat, Single
Division 7-3: Direct Mail Piece, Flat, Campaign
Division 7-4: Dimensional Direct Mailer, Single, Under $25/unit
Division 7-5: Dimensional Direct Mailer, Campaign, Under $25/unit
Division 7-6: Dimensional Direct Mailer, Single, Over $25/unit
Division 7-7: Dimensional Direct Mailer, Campaign, Over $25/unit
Division 7-8: Variable Data/Personalized Direct Mail Piece, Single
Division 7-9: Variable Data/Personalized Direct Mail Piece, Campaign

CATEGORY 8: Direct Response Marketing, Online
Division 8-1: Email, Lead Generation or Lead Nurture, Single
Division 8-2: Email, Lead Generation or  Lead Nurture, Campaign
Division 8-3: Email, Customer Acquisition, Single or Campaign

CATEGORY 9: Direct Response Marketing, On Air
Division 9-1: Direct Response Television, Lead Generation or Customer Acquisition, Single or Campaign
Division 9-2: Direct Response Radio, Lead Generation or Customer Acquisition, Single or Campaign

CATEGORY 10: Face-to-Face Marketing
Division 10-1: Integrated Trade Show Marketing Program, Under $100,000
Division 10-2: Integrated Trade Show Marketing Program, Over $100,000
Division 10-3: Trade Show Exhibit, Tabletop
Division 10-4: Trade Show Exhibit, Under 500 Sq. Ft
Division 10-5: Trade Show Exhibit, Under 2,500 Sq. Ft
Division 10-6: Trade Show Exhibit, Over 2,500 Sq. Ft
Division 10-7: Live Trade Show Presentation or Demo
Division 10-8: Proprietary Company Event, Single
Division 10-9: Proprietary Company Event, Series
Division 10-10: Virtual Trade Show
Division 10-11: Virtual Company, Dealer, Partner or Customer Event
Division 10-12: Guerilla Event

CATEGORY 11: Sales Enablement Tools
Division 11-1: Capabilities Booklet or Brochure, Under 4 Pages
Division 11-2: Capabilities Booklet or Brochure, Over 4 Pages
Division 11-3: Product, Equipment or Parts Catalog
Division 11-4: Technical Sheet or Bulletin, Single
Division 11-5: Technical Sheet or Bulletin, Series
Division 11-6: Sample Kits
Division 11-7: Product or Service Demo (Online, Video or Presentation Software)
Division 11-8: Channel Partner Engagement Program

CATEGORY 12: Digital Advertising
Division 12-1: Text Ad, Single or Campaign
Division 12-2: Non-Video Banner (Static, GIF or Flash), Single
Division 12-3: Non-Video Banner (Static, GIF or Flash), Campaign
Division 12-4: Banner, Non-Standard Ad Units (Floating, Fold-Over, Peel-Back), Single
Division 12-5: Banner, Non-Standard Ad Units (Floating, Fold-Over, Peel-Back), Campaign
Division 12-6: Banner, Coordinated/Partner Ad Units
Division 12-7: Interstitial
Division 12-8: Video Banner, Single
Division 12-9: Video Banner, Campaign
Division 12-10: Expandable Banner, Single
Division 12-11: Expandable Banner, Campaign
Division 12-12: Pre, Post or In-Stream Video, :15 or Under
Division 12-13: Pre, Post or In-Stream Video, :30 or Under
Division 12-14: Pre, Post or In-Stream Video, Over :30
Division 12-15: Pre, Post or In-Stream Video, Campaign
Division 12-16: Proximity or Location-Based Advertising
Division 12-17: Tablet Advertising

CATEGORY 13: Search Marketing
Division 13-1: SEO (Natural Search) Program, Under 10 Keywords
Division 13-2: SEO (Natural Search) Program, Under 50 Keywords
Division 13-3: SEO (Natural Search) Program, Over 50 Keywords
Division 13-4: SEM (Paid Search) Program, Under $50,000 Annually
Division 13-5: SEM (Paid Search) Program, Under $250,000 Annually
Division 13-6: SEM (Paid Search) Program, Under $1 Million Annually
Division 13-7: SEM (Paid Search) Program, Over $1 Million Annually
Division 13-8: SEM (Paid Search) Ad Copy

CATEGORY 14: Print Advertising
Division 14-1: Half-Page or Under, Black & White or Color, Single
Division 14-2: Half-Page or Under, Black & White or Color, Campaign (2 or More Ads)
Division 14-3: Full Page, B&W or Color, Single
Division 14-4: Full Page, B&W or Color, Campaign (2 or More Ads)
Division 14-5: Heavy-Stock Insert, B&W or Color, Single
Division 14-6: Heavy-Stock Insert, B&W or Color, Campaign
Division 14-7: Spread or Larger, B&W or Color, Single
Division 14-8: Spread or Larger, B&W or Color, Campaign, Series (2 or More Ads)
Division 14-9: Non-Standard (Gatefold, Cover-Wrap, Belly Band or Other), Single
Division 14-10: Non-Standard (Gatefold, Cover-Wrap, Belly Band or Other), Series

CATEGORY 15: Broadcast Advertising
Division 15-1: Broadcast or Cable Television Advertising, Campaign
Division 15-2: Broadcast or Cable Television Advertising, Single Spot
Division 15-3: Broadcast or Cable Television Advertising, Coop
Division 15-4: Broadcast or Satellite Radio Advertising, Campaign
Division 15-5: Broadcast or Satellite Radio Advertising, Single Spot
Division 15-6: Broadcast or Satellite Radio Advertising, Coop

CATEGORY 16: Away-from-Home Advertising
Division 16-1: Traditional Outdoor, Single or Campaign
Division 16-2: Transit (Bus/Train), Single or Campaign
Division 16-3: Airport Diorama, Single or Campaign
Division 16-4: Online/Wi-Fi Networks, Single or Campaign

CATEGORY 17: Mobile Advertising
Division 17-1: Mobile/SmartPhone App
Division 17-2: Mobile Advertising, Single
Division 17-3: Mobile Advertising, Campaign
Division 17-4: Mobile Advertising, SMS/MMS, Short Code or Other

CATEGORY 18: Video
Division 18-1: Video Production, Under 2:00
Division 18-2: Video Production, Under 5:00
Division 18-3: Video Production, Over 5:00
Division 18-4: YouTube Channel
Division 18-5: Video Distribution/Seeding Campaign

CATEGORY 19: Other Digital Marketing Tools
Division 19-1: Presentations, including PowerPoint, Keynote, PDF or Flash
Division 19-2: Slidecast with Audio
Division 19-3: Electronic Newsletter, Single
Division 19-4: Electronic Newsletter, Series
Division 19-5: Podcast
Division 19-6: Video Webinar
Division 19-7: Wiki Application
Division 19-8: Electronic White Papers
Division 19-9: Augmented Reality

CATEGORY 20: Social Media
Division 20-1: Integrated Social-Media Listening and Engagement Program
Division 20-2: Corporate Blog, Single
Division 20-3: Corporate Blog, Multiple
Division 20-4: Video Blog
Division 20-5: Facebook Program
Division 20-6: LinkedIn Program
Division 20-7: Twitter Program

CATEGORY 21: Public Relations
Division 21-1: Product PR Program, Single Effort
Division 21-2: Product PR Program, Campaign
Division 21-3: Service PR Program, Single Effort
Division 21-4: Service PR Program, Campaign
Division 21-5: Industry Analyst PR Program
Division 21-6: Financial Analyst PR Program
Division 21-7: Online News Room
Division 21-8: Physical Media Kit
Division 21-9: Online Media Kit
Division 21-10: Product Placement Program, Product or Service

CATEGORY 22: Custom Publishing
Division 22-1: Magazine or Booklet, Single
Division 22-2: Magazine or Booklet, Series
Division 22-3: eZine, using Digital Replication Technology
Division 22-4: Book, Personally Published, with Marketing Theme
Division 22-5: Book, Company Published
Division 22-6: eBook

CATEGORY 23: Promotional & Incentive Marketing
Division 23-1: Promotional/Incentive Program, End User/Customer/Prospect
Division 23-2: Promotional/Incentive Program, Channel Partner
Division 23-3: Promotional/Incentive Program, Sales Force
Division 23-4: Promotional/Incentive Program, Employees

CATEGORY 24: Sponsorship
Division 24-1: Spokesperson
Division 24-2: Sports Event or Sport
Division 24-3: Charity or Cause
Division 24-4: Business or Social Issue

CATEGORY 25: Packaging
Division 25-1: Business Product, Exterior, Single
Division 25-2: Business Product, Exterior, Series
Division 25-3: Business Product, Interior, Single
Division 25-4: Business Product, Interior, Series
Division 25-5: User Manual/Guide

CATEGORY 26:  Miscellaneous
Division 26-1: Posters
Division 26-2: Large Banners, Interior or Outdoor
Division 26-3: Calendars
Division 26-4: Corporate Premium Item, Single
Division 26-5: Corporate Premium Item, Series of Program
Division 26-6: Original Photography
Division 26-=7: Original Illustration

CATEGORY 27: Agency Promotion
Division 27-1: Multi-Touch Program
Division 27-2: Advertising, Print or Online
Division 27-3: Sales Literature
Division 27-4: Web Site
Division 27-5: Video
Division 27-6: Social Media

 
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