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BMA's March 2010 podcast looks at lessons learned from the current Toyota crisis through the eyes of a brand marketing and innovation expert as well as a crisis management expert.
Tom Asacker has been teaching and inspiring organizations and entrepreneurs for over 20 years. Tom specializes in marketplace evolution, customer relationships, branding, and innovation. Tom is the author of A Little Less Conversation: Connecting with Customers in a Noisy World and A Clear Eye for Branding. He is also author of the soon to be released Opportunity Screams: Unlocking Hearts and Minds in Today’s Idea Economy.
Jonathan L. Bernstein, president of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations. Bernstein is publisher and editor of Crisis Manager, a first-of-its-kind email newsletter written for “those who are crisis managers whether they want to be or not,” currently read in 75 countries. He is also the author of Keeping the Wolves at Bay: A Media Training Manual.
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