Integrating Social Media into Your Marketing Plans and Programs

Live from Chicago on April 8, it’s a 90-minute nationally streamed “telepanel” discussing how to integrate Twitter, Facebook, LinkedIn and YouTube into your business-to-business marketing plans and programs.

Running from 12 noon to 1:30 pm central, the panel discussion will be streamed to BMA members everywhere from our Chicago chapter’s regular monthly luncheon, featuring a live audience of several hundred people, from the Standard Club in downtown Chicago.

This online event is free to BMA members, although Chicagoland-based members who attend the luncheon will be charged normal luncheon fees. 

Moderator:
	Gord Hotchkiss, CEO, Enquiro, and a globally recognized expert and thought leader on digital b-to-b marketing.
Panelists:
	Mark McMaster, a member of Google’s Business & Technology Markets group who consults with Google’s b-to-b clients on how to integrate YouTube into their marketing programs.		Paul Gillin, a BtoB columnist and author of The New Influencers and Secrets of Social Media Marketing, who is a frequent speaker and presenter on how to do business marketing on Twitter.
	Justin Levy, general manager of New Marketing Labs, Chris Brogan’s consulting firm, and a Facebook expert and the author of the forthcoming (May 2010) book, Facebook Marketing: Designing Your Next Marketing Campaign.		Steve Patrizi, VP of Marketing Solutions at LinkedIn, a frequent presenter on “How to Put LinkedIn to Work for B-to-B Marketers” and a familiar face to our Chicago and national BMA audience.

How the Panel Will Work:
- An overview and intro by Gord Hotchkiss
- Brief 5-minute overview presentations by each panelist
- 30 minutes of intra-panel Q&A led by Gord Hotchkiss
- 30 minutes of Chicago and national audience Q&A

Q&A Session
BMA is encouraging submission of questions in advance, and they can be emailed to Marla Schrager at marla.schrager@bmachicago.org.

Any questions that we don’t get to during the panel session will be answered in a Q&A document that will be provided by BMA to all registered attendees afterwards.

Every effort will be made to speed along the Q&A so that the panel can address as many questions as possible from around the country.

Registration
While the event is free to BMA members ($99 for non-members), you do need to register to receive the telepanel access URL.

Please register at http://www.marketing.org./telepanel. You will need to have your BMA member number handy.

On-Demand Access
If you can’t watch the telepanel live, you will be able to access the 90-minute program on demand about a week after the event. Instructions will be provided later.

Hope you can join us on April 8 from 12 noon to 1:30 pm central!

Sincerely,

Gary Slack
BMA Chair

P.S. If you haven’t yet registered for BMA’s 2010 national conference, themed “Engage,” please go here to learn more and register before the early-bird rates expire!