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Engage - Day 3





Friday Sponsor:

On the final half-day of the conference, we will turn our attention to a trio of widely followed speakers and thought leaders who are at the cutting edge of where marketing and audience engagement are going and will be taking us in the near-term future.

6:00 a.m.-7:30 a.m.
Fun Run/Walk Along Lake Michigan, sponsored by Motorola
Rise early for a walk or run along the Lake Michigan lake front, just a few blocks from the Swissotel with BMA Chicago Chapter President, Suzanne Martin. Sign up at the registration desk or just come to the back door of the hotel - street level (direct door to conference center) at 6:00 a.m. sharp.  You'll have a chance to network on the walk to the lake and then burn off some calories! Water and snacks provided upon return.

7:30 a.m.-8:30 a.m.
Networking Breakfast

8:30 a.m.-9:30 a.m.
General Session Keynote

“Engaging 'Trust Agents'"   Join the discussion at Join "Engaging 'Trust Agents'" on LinkedIn
The Attention Wars are raging, and your message may be invisible in the fray, according to Chris Brogan, president of New Marketing Labs and co-author, with Julien Smith, of the best-selling book, Trust Agents. Join Chris for an informative conversation about the business implications of a new breed of business communicator: the Trust Agent. Learn how to “be human at a distance.” Discover how your company can take advantage of the relationship-centric tools of the new Web. And understand how to make your first moves in this space.

Chris Brogan, President, New Marketing Labs, and author, Trust Agents. Follow Chris Brogan on Twitter

9:30 a.m.-9:45 a.m.
General Session "Keynotette"

“Engaging Customers Through Blogging” 

At last year's "UNlearn" conference and with the help of Live Marketing, BMA staged and videotaped a live performance of McGraw-Hill's classic "Man in the Chair" ad, which in just a year has received more than 13,000 views on YouTube, not bad for a b-to-b video. Inspired by Indium's Rick Short, Live Marketing and BMA will team up again to stage (and videotape) another engaging live performance that every attendee will want to rush home to show to colleagues, especially c-level executives who in so many firms understand social media the least but nonetheless make the rules.

Walter Pomfroy, Vice President, Marketing and Communications, Tinium Corporation

9:45 a.m.-10:15 a.m.
Networking Break

10:15 a.m.-11:15 a.m.
General Session Keynote

“Engaging Customers by Adding Value, Not Cost"
Larger than life, Jeff Hayzlett is one of the most personally engaging CMOs—b-to-b or b-to-c—around. Whether tapping OPM (Other People's Money), defending print, talking about the ROI (Return on Ignoring) of social media, or speaking and tweeting tirelessly for his employer, Jeff has markedly changed perceptions of Kodak. Named Marketer of the Year in 2008 by BtoB magazine and winner of BMA's 2009 G.D. Crain Award, Jeff is now an author and will discuss how adding value without adding cost is one of the best ways to connect with and engage customers.

Jeffrey Hayzlett, Chief Marketing Officer and Corporate Vice President, Kodak, and author, The Mirror Test: Is Your Business Really Breathing? Follow Jeff Hayzlett on Twitter

11:15 a.m.-12:30 p.m.

General Session Keynote

“Engaging Customers Through Real-Time Marketing”   Join the discussion at Join "Engaging Customers Through Real-Time Marketing" on LinkedIn
Our #1-rated speaker in 2009, David Meerman Scott will make Engage the first venue where he talks about his soon-to-be-published latest book, Real-Time Marketing & PR: How to Engage your Market, Connect with Customers, and Create Products that Grow Your Business Now. Real-time marketing is responding to events as they occur, developing or refining products or services instantly based on customer feedback and seeing and acting first on an opportunity. David will show that firms with the speed and agility to do real-time marketing are at a competitive advantage and grow faster.

David Meerman Scott, author, The New Rules of Marketing & PR and World Wide Rave Follow David Meerman Scott on Twitter

12:30 p.m.-12:45 p.m.
Wrap-Up and Adjournment

Click here for Wednesday, June 2, agenda.

Click here for Thursday, June 3, agenda.

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