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July 2010 Podcast

BMA's July 2010 podcast looks at how you can breathe new life into your business.

Podcast Guest:

Jeffrey Hayzlett

Jeffrey Hayzlett is widely recognized as one of the most influential marketers of our time. As Chief Marketing Officer of the iconic Eastman Kodak Company, Hayzlett is responsible for the company's worldwide marketing operations including the design and execution of all marketing strategies, branding and corporate communications. With Hayzlett at the helm of Kodak's marketing and business development initiatives, the company has experienced record growth, unveiled revolutionary new products and has established a global brand as a leader in cutting-edge research and product development.

With his highly anticipated debut book, The Mirror Test: How to Breathe New Life Into Your Business, Hayzlett holds a mirror up to the face of readers– first to see if their company is alive, then to see how it can grow and benefit from change. Since business owners can't expect a "business-as-usual" approach to succeed in today's economy, Hayzlett teaches audiences -- through entertaining and timely anecdotes – "to adapt or die" and "win before you begin," providing constructive techniques relevant to any industry.

Jeff is the recipient of numerous global marketing and business awards and honors, including the Frost & Sullivan Lifetime Achievement Award for marketing. He was named "Business to Business Marketer of the Year" by BtoB magazine and "Direct Marketer of the Year" by the University of Akron Taylor Institute for Direct Marketing. A member of the College of Business Administration Direct Marketers Hall of Fame, Hayzlett also holds the prestigious Business Marketing Association's G.D. Crain Jr. Award for Marketing.

Prior to joining Kodak, Hayzlett led a private business development and public relations firm specializing in the technology and visual communications industries. He also held senior management positions in strategic business development and marketing at several companies, including Cenveo.

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