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“Customer Engagement As a Strategy for Sustainable Growth”

Deep customer engagement is the exception, not the rule, in most b-to-b buyer-seller relationships. In fact, based on thousands of buyer interviews it conducts every year, Gallup says only 16% of business buyers feel "fully engaged" with their suppliers. The reason? Too many sellers focus too heavily on price, speed, etc.—attributes easily mimicked by competitors—and too few focus on leveraging emotional connections. In this session, you will learn how to differentiate your company by better managing the emotional connections you have with your customers.

Ed O'Boyle, Global Practice Leader, Brand and Customer Engagement, Gallup Consulting.

Click here for Ed's presentation deck.

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