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Breakout Session 4

“Engaging Small-Business Buyers”   Join the discussion at Join "Engaging Small-Business Buyers" on LinkedIn
Small-business customers are not easy to engage, but marketers who learn how to do so can build a very profitable business. Join Jeff Berry of the Enterprise Council on Small Business, part of the Corporate Executive Board, as he speaks with a panel of leading small-business marketers from enterprise organizations. They will share their industry experience and best practices for engaging the small-business customer. Gain their direct knowledge and gather strategies for leveraging this information and translating it into your own winning strategy.

Moderator:


Jeff Berry, Vice President, Enterprise Council on Small Business


Panelists:


Brian Burch, Director of SMB Marketing, Hewlett-Packard Follow Brian Burch on Twitter


Don McLoughlin, Vice President, Marketing, ADP


Gerry Singson, Senior Manager, Small Business Segment Marketing, CDW Corporation

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