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Breakout Session 5

“Engaging Technical and Engineering Buyers”   Join the discussion at Join "Engaging Technical and Engineering Buyers" LinkedIn
In 25 years at Indium and several writing one of the best b-to-b marketing blogs around, Rick Short has never tired of his primary job—engaging highly technical buyers at Indium's diverse industrial and electronics industry customers. Today, he engages them—and endeavors to outsell sales—via an 70-blog network more sophisticated than anything most bigger guys are doing. With the help of fellow marketers from Cisco Systems, Qwest Business Markets and Makino, Rick will lead a deep dive into state-of-the-art technical buyer engagement techniques.

Moderator:


Rick Short, Director of Marketing Communications, Indium Corporation Follow Rick Short on Twitter

Panelists:


Cindy Humphrey, Vice President of Marketing, Qwest Business Markets Group Follow Cindy Humphrey on Twitter


Mark Rentschler, Marketing Manager for the Americas, Makino


Doug Webster, Senior Director, Worldwide Service Provider Marketing, Cisco Systems

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