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“Engaging Technical and Engineering Buyers” Join the discussion at
In 25 years at Indium and several writing one of the best b-to-b marketing blogs around, Rick Short has never tired of his primary job—engaging highly technical buyers at Indium's diverse industrial and electronics industry customers. Today, he engages them—and endeavors to outsell sales—via an 70-blog network more sophisticated than anything most bigger guys are doing. With the help of fellow marketers from Cisco Systems, Qwest Business Markets and Makino, Rick will lead a deep dive into state-of-the-art technical buyer engagement techniques.
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