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Breakout Session 6

“Engaging Professional Services Buyers”   Join the discussion at Join "Engaging Professional Services Buyers" on LinkedIn
To secure a place in the consideration set, professional "expert" services providers traditionally have invested heavily in thought leadership, face-to-face selling tools and private face-to-face meetings and events. More and more, though, are becoming increasingly active in search marketing, digital outreach, direct marketing, advertising and social media. Learn the latest in professional-services-buyer engagement techniques from top marketers at a global consulting firm, a global accounting firm and a major U.S. law firm in a panel moderated by a leading expert and author on the subject.


Mike Schultz, President, Wellesley Hills Group, and author, Professional Services Marketing. Follow Mike Schultz on Twitter


Andrew Bosman, Executive Director of Marketing, Navigant Consulting, Inc.

Linda Meenan, Chief Marketing Officer, Wildman Harrold

Randall Thorne, National Executive Director, Marketing, Grant Thornton LLP

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