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Breakout Session 6

“Engaging Professional Services Buyers”   Join the discussion at Join "Engaging Professional Services Buyers" on LinkedIn
To secure a place in the consideration set, professional "expert" services providers traditionally have invested heavily in thought leadership, face-to-face selling tools and private face-to-face meetings and events. More and more, though, are becoming increasingly active in search marketing, digital outreach, direct marketing, advertising and social media. Learn the latest in professional-services-buyer engagement techniques from top marketers at a global consulting firm, a global accounting firm and a major U.S. law firm in a panel moderated by a leading expert and author on the subject.

Moderator:


Mike Schultz, President, Wellesley Hills Group, and author, Professional Services Marketing. Follow Mike Schultz on Twitter

Panelists:


Andrew Bosman, Executive Director of Marketing, Navigant Consulting, Inc.


Linda Meenan, Chief Marketing Officer, Wildman Harrold


Randall Thorne, National Executive Director, Marketing, Grant Thornton LLP

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