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Breakout Session 10

“Engaging Current Buyers (Customers)”

What is working for marketers these days in engaging and, as the "Great Recession" recedes, re-engaging customers? Moderator Erick Brethenoux will kick off this session by sharing findings about customer engagement trends from an extensive survey of several hundred leading b-to-b marketers conducted by SPSS exclusively for BMA and the "Engage" conference. Senior-marketer panelists from Citrix Systems and Syniverse Technologies and the CEO of Second City Communications also will share case studies of unusually successful customer engagement programs.

Moderator:


Erick Brethenoux, Executive Program Director, Worldwide Predictive Analytics & Decision Management Strategy, IBM

Panelists:

 
Janet Roberts, Sr. Vice President, Corporate Communications and Marketing, Syniverse Technologies


Kim Woodward, Vice President, Corporate Marketing, Citrix Systems


Tom Yorton, President, Second City Communications

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Click links below for presentation decks:


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