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Breakout Session 10

“Engaging Current Buyers (Customers)”

What is working for marketers these days in engaging and, as the "Great Recession" recedes, re-engaging customers? Moderator Erick Brethenoux will kick off this session by sharing findings about customer engagement trends from an extensive survey of several hundred leading b-to-b marketers conducted by SPSS exclusively for BMA and the "Engage" conference. Senior-marketer panelists from Citrix Systems and Syniverse Technologies and the CEO of Second City Communications also will share case studies of unusually successful customer engagement programs.


Erick Brethenoux, Executive Program Director, Worldwide Predictive Analytics & Decision Management Strategy, IBM


Janet Roberts, Sr. Vice President, Corporate Communications and Marketing, Syniverse Technologies

Kim Woodward, Vice President, Corporate Marketing, Citrix Systems

Tom Yorton, President, Second City Communications

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