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Breakout Session 11

“Engaging Industry Analysts”   Join the discussion at Join "Engaging Industry Analysts" on LinkedIn
When faced with competing product or service claims from your company and your competitors, customers, journalists and even financial analysts often turn to an objective referee—the industry analyst. Engaging with industry analysts is crucial to tell your company’s story, convey your market strategy and clarify your products’ benefits and competitive differentiation. Whether you’re establishing or building relationships with analysts, this panel will provide insights on how to succeed in engaging with and gaining crucial third-party credibility from industry analysts.

Moderator:


George Stenitzer, Vice President of Corporate and Marketing Communications, Tellabs

Panelists:


Nancy Carr, Manager, Worldwide Public Relations, Kodak


Corey Ferengul, Executive Vice President, Product Management & Marketing, Rovi Corporation


Jim Le Tart, Director Marketing, RedPrairie

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