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As chief marketing officer of Ply Gem and, previously, Cemex, Keith Pigues has helped companies large and small capture their fair share of the measurable value created for customers, leading to accelerated sales and margin growth while forging amazing partnerships between marketing and sales. He will share how you can quantify your competitive advantage customer by customer and lead your organization to unprecedented levels of engagement with customers—engagement that results in what your customers want most: to make more money doing business with you.
Click here for Keith's presentation deck.
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