Home > Programs > 2010 National BMA Conference > Engage Content > Phil Clement, Michael Krauss

“Engaging Employees, Customers and Prospects Globally”
Aon Corporation made a big splash in 2009 when it announced it would replace AIG as the global sponsor of UK-based football team Manchester United, the #1 brand in the #1 sport in the world, in the 2010-11 season. That season begins this June, and Aon Global CMO Phil Clement will give conference attendees one of the first glimpses of what Aon is doing to leverage its reported three-year, $132 million investment in this single global sponsorship platform to unite the firm into one global culture and maximize engagement with all audiences worldwide.

Speaker:


Philip Clement, Global Chief Marketing and Communications Officer, Aon Corporation

Moderator:


Michael Krauss, President and Managing Principal, Market Strategy Group LLC, and former BMA/Chicago president.



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