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“Engaging the Business Buyer of the Not-Too-Distant Future”
To effectively engage business buyers, b-to-b marketers need to understand how they think, how and where they gather information to make buying decisions and what issues influence both their rational and emotional buying behavior. In this very special general session, Bloomberg BusinessWeek Senior Editor and Content Chief Diane Brady will lead six experts in an extended discussion of how much more digital, mobile, tablet-minded and environmentally, socially and globally conscious business buyers of the near-term future will very likely be.
Gord Hotchkiss, CEO, Enquiro, and author, The BuyerSphere Project: Understanding B2B Buyer Patterns
Here you can find a speaker, or make yourself available to speak on your areas of expertise.
Get the latest BMA and B-to-B related insights from the BMA Buzz, the official BMA e-newsletter or daily updates from the BMA SmartBrief.
BMA offers a wide variety of marketing opportunities for you to reach this very influential, highly specialized audience of B-to-B marketers.