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“Engaging the Business Buyer of the Not-Too-Distant Future”
To effectively engage business buyers, b-to-b marketers need to understand how they think, how and where they gather information to make buying decisions and what issues influence both their rational and emotional buying behavior. In this very special general session, Bloomberg BusinessWeek Senior Editor and Content Chief Diane Brady will lead six experts in an extended discussion of how much more digital, mobile, tablet-minded and environmentally, socially and globally conscious business buyers of the near-term future will very likely be.

Moderator:


Diane Brady, Senior Editor and Content Chief, Bloomberg BusinessWeek Follow Burt Helm on Twitter

Panelists:


Gord Hotchkiss, CEO, Enquiro, and author, The BuyerSphere Project: Understanding B2B Buyer Patterns Follow Gord Hotchkiss on Twitter


Jeff Killeen, CEO, GlobalSpec


Charlene Lake, Chief Sustainability Officer and Sr. VP, Public Affairs, AT&T


Jeff Lavers, Vice President, Marketing, Sales and Communications, 3M


Jim Lecinski, Managing Director, U.S. Sales & Service, Google Follow Jim Lecinski on Twitter


Ira Silberstein
, Vice President, Product Development, NYT.com



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