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Video in Your Marketing Mix

BMA Web Seminar

Presented by Mark Morse, Principal, Executive Creative Director, Morsekode

January 18, 2011


10:00 a.m. - 11:00 a.m. CST

BMA Members - No Charge
Non-Members - $99

Web Seminar Details:
More and more of your customers expect online and mobile video. How will you breakthrough? Like all communications, video needs to be relevant to its intended audience while reflecting and promoting your brand.

Learn how to develop successful Web, brand and sales video campaigns and how to keep your brand's story sustainable. Practical content planning and video ideation will be key takeaways from this session.

The Content Triangle- your video content must have three attributes:

  • Relevance
  • Emotional impact
  • Story

The content triangle can also inform your distribution strategy: it should be relevant to your audience, reflect your brand and be appropriate for your message.

This webinar will help marketers understand how to:

  • Create compelling stories around the brand using the "content triangle." Learn when to create what types of video.
  • Distribute the content most effectively for your brand. What to do with the video now that it's created. Micro-sites, YouTube, mobile, email, etc.
  • Maximize your investment in video assets. How and when to integrate video stories into the customer experience: sales presentations, meetings and Web, mobile, support, ad campaigns, etc.

1. Click here to register.

2. Reserve your slot in the web seminar. After registering, a receipt page will open. On this page, click the link asking you to reserve your slot to complete the reservation process.

About the Presenter:
Mark Morse, Principal, Executive Creative Director, Morsekode
Agency Founder and Principal Mark Morse is a true entrepreneur. Now in his fourteenth year of agency ownership, Morse is the poster child for passionate marketers. Armed with an MBA from the University of St. Thomas, a scar from the era and a wealth of brand experience, Morse provides the strategic and creative vision for Morsekode which includes the development of Brand Motion, the agency’s hottest-selling video capability.


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