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Let nothing hold you back!
That’s the way we hope you’ll feel after attending “Unleash,” BMA’s 2011 annual international conference, June 1-3 in downtown Chicago.
Last year's conference sold out quickly, so please register now to ensure your spot!
We will again offer our popular 3X rate—$695 per person for companies that register three or more people. Last year, more than 100 firms took advantage of this offer.
“Unleash” will be the single largest and best b-to-b marketing conference in North America in 2011—an event that will define b-to-b marketing for the coming year, and an event you don’t want to miss!
“Unleash” will run from Wednesday noon (June 1) through Friday noon (June 3) with a combination of 12 keynote and 12 breakout sessions. Go here to see the 60%-complete agenda (additional panelists, moderators and a few keynoters are still to be announced).
In all, “Unleash” will feature keynoters, panel moderators and panelists from as many as 50 companies in a wide range of b-to-b verticals.
Thursday morning and afternoon panel sessions will focus on these themes:
On Thursday morning, we will stage a general-assembly panel, organized and led by GyroHSR's Rick Segal on “weisure,” the convergence of working and “homeing,” and its implications for b-to-b marketers.
Friday morning’s keynoters include marketing executives from Schneider Electric, Mobile Marketing Association, and Cisco.
I am delighted to announce that Bloomberg has renewed its title sponsorship of the conference. More sponsors will be announced soon.
Pre-Conference and Post-Conference Workshops
New this year, we will be offering both pre-conference and post-conference workshops, with separate but modest registration fees:
Responding to requests for more networking, we are adding a two-hour networking event Wednesday evening, June 1, on the Odyssey Chicago, a sleek Lake Michigan cruise ship that docks at the Sheraton and will hold all Unleash attendees on four decks. We are grateful to CNBC for sponsoring this first-ever national conference event. The cruise is part of your conference package.
Early Thursday evening, June 2, from 5:30-8:00 pm, you will have the opportunity to attend the 10th Annual BizBash, our Chicago chapter’s annual networking party and fundraising auction. At this event, you can meet many more Chicago BMA members and enjoy great food and liberal refreshments. Attending BizBash requires an additional $60 registration.\
“8 at 8” Marketing Leader Dinners
Also on Thursday evening, June 2, at 8 pm, after BMA/Chicago’s BizBash, we will produce up to 60 of our very popular Marketing Leader Dinners, a tradition begun in 2009, all to be hosted by conference speakers and top b-to-b marketing leaders. We will increase their intimacy by reducing their size to eight diners apiece. We are grateful to GlobalSpec for re-upping their sponsorship of these dinners. There is an extra charge to sign up: $95.
We are partnering with mobile messaging provider Syniverse Technologies to enable real-time communications (conference news and updates, questions for speakers, polling) to and from your mobile devices at the conference. More details to come.
Thanks and best regards, and I look forward to seeing you here in Chicago June 1-3!
Gary L. Slack
2009-11 National BMA Chairman
P.S. Whether you register early or later, you will receive at the conference a free copy of Advice From the Top, an impressive new book from our Colorado chapter featuring contributions from 24 experienced regional marketers on effective b-to-b marketing.
Here you can find a speaker, or make yourself available to speak on your areas of expertise.
Get the latest BMA and B-to-B related insights from the BMA Buzz, the official BMA e-newsletter or daily updates from the BMA SmartBrief.
BMA offers a wide variety of marketing opportunities for you to reach this very influential, highly specialized audience of B-to-B marketers.