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2011 International BMA Conference



Let nothing hold you back!

That’s the way we hope you’ll feel after attending “Unleash,” BMA’s 2011 annual international conference, June 1-3 in downtown Chicago.

Last year's conference sold out quickly, so please register now to ensure your spot!

We will again offer our popular 3X rate—$695 per person for companies that register three or more people. Last year, more than 100 firms took advantage of this offer.

BMA is expecting yet another sold-out event with an estimated 1,000 attendees (vs. 700 in 2010 and 350 in 2009) from 40+ states and as many as 10 countries.

“Unleash” will be the single largest and best b-to-b marketing conference in North America in 2011—an event that will define b-to-b marketing for the coming year, and an event you don’t want to miss!

Conference Agenda

“Unleash” will run from Wednesday noon (June 1) through Friday noon (June 3) with a combination of 12 keynote and 12 breakout sessions. Go here to see the 60%-complete agenda (additional panelists, moderators and a few keynoters are still to be announced).

Please note our Thursday, June 2, luncheon speaker will be none other than Seth Godin, in his first appearance at a BMA event!

  • Wednesday afternoon keynote speakers will include top executives from GSD&M, Accenture, Forrester Research, and Avnet
  • Thursday keynoters will include top marketing executives from Google, IBM, Motorola Solutions, Siemens and more. 

In all, “Unleash” will feature keynoters, panel moderators and panelists from as many as 50 companies in a wide range of b-to-b verticals.

Thursday morning and afternoon panel sessions will focus on these themes:

  • Unleash Your Purpose
  • Unleash Your Innovation
  • Unleash Your Creativity
  • Unleash Your Brand
  • Unleash Your Passions at Work
  • Unleash Your Front Lines
  • Unleash Your Agency
  • Unleash Your Customers
  • Unleash Your Content
  • Unleash Your Sponsorship Potential
  • Unleash Your Advocates
  • Unleash Your Inner Expert

On Thursday morning, we will stage a general-assembly panel, organized and led by GyroHSR's Rick Segal on “weisure,” the convergence of working and “homeing,” and its implications for b-to-b marketers.

Friday morning’s keynoters include marketing executives from Schneider Electric, Mobile Marketing Association, and Cisco. 

Title Sponsor

I am delighted to announce that Bloomberg has renewed its title sponsorship of the conference. More sponsors will be announced soon. 
Pre-Conference and Post-Conference Workshops

New this year, we will be offering both pre-conference and post-conference workshops, with separate but modest registration fees:

  • Unleash Your Inner Publisher, led by Paul Gillin, Wednesday, June 1, 8-11 am
  • Unleash Yourself on LinkedIn, led by JD Gershbein, Friday, June 3, 1-3 pm 

Presenting Sponsor by CNBC

Responding to requests for more networking, we are adding a two-hour networking event Wednesday evening, June 1, on the Odyssey Chicago, a sleek Lake Michigan cruise ship that docks at the Sheraton and will hold all Unleash attendees on four decks. We are grateful to CNBC for sponsoring this first-ever national conference event. The cruise is part of your conference package.

BMA/Chicago BizBash

Early Thursday evening, June 2, from 5:30-8:00 pm, you will have the opportunity to attend the 10th Annual BizBash, our Chicago chapter’s annual networking party and fundraising auction. At this event, you can meet many more Chicago BMA members and enjoy great food and liberal refreshments. Attending BizBash requires an additional $60 registration.\

“8 at 8” Marketing Leader Dinners

Also on Thursday evening, June 2, at 8 pm, after BMA/Chicago’s BizBash, we will produce up to 60 of our very popular Marketing Leader Dinners, a tradition begun in 2009, all to be hosted by conference speakers and top b-to-b marketing leaders. We will increase their intimacy by reducing their size to eight diners apiece. We are grateful to GlobalSpec for re-upping their sponsorship of these dinners. There is an extra charge to sign up: $95.

Mobile Messaging

We are partnering with mobile messaging provider Syniverse Technologies to enable real-time communications (conference news and updates, questions for speakers, polling) to and from your mobile devices at the conference. More details to come.

Thanks and best regards, and I look forward to seeing you here in Chicago June 1-3!

Gary L. Slack
2009-11 National BMA Chairman

P.S. Whether you register early or later, you will receive at the conference a free copy of Advice From the Top, an impressive new book from our Colorado chapter featuring contributions from 24 experienced regional marketers on effective b-to-b marketing.

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