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Unleash Presentations

You now have access to much of the content from "Unleash," BMA's national 2011 international conference.


Wednesday, June 1

Conference Opening/Welcome

Gary Slack
BMA National Chairman, 2009-11, and Chief Experience Officer,
Slack and Company


"Unleash Your Employees"

  • Josh Bernoff, Senior VP, Idea Development, Forrester Research; co-author, Groundswell; and co-author, Empowered: Unleash your Employees, Energize your Customers, Transform your Business

"Unleash Your Inner Publisher"

  • Paul Gillin, Principal, Gillin Communications


"Unleash Your Company Voice"

  • Roy Vallee, Chairman and Chief Executive Officer, Avnet

"Unleash Your Content to Generate Meaningful Thought Leadership"

  • Moderator: Teresa Poggenpohl, Executive Director, Advertising and Brand Management, Accenture
  • Andrew Bosman, Chief Marketing and Communications Officer, Navigant Consulting, Inc.
  • Ben Edwards, VP, Digital Strategy & Development , IBM
  • Bob Pearson, Chief Technology and Media Officer, WCG, and former Vice President, Communities and Conversations, Dell
  • Laura Ramos, Vice President, Industry Marketing, Services, North America, Xerox Corporation

"Unleash Your Enterprise Spirit"

  • Aaron Davis, Executive Vice President and Chief Marketing Officer, Global Marketing, Schneider Electric

Thursday, June 2


"Unleash the Zero Moment of Truth"

  • Jim Lecinski, Managing Director, Google

"Unleash Your Sense of the Workplace: Breaking Through the Work and Home Life Blur"

  • Moderator: Rick Segal, Worldwide President & Chief Practice Officer, gyro, and national BMA board member
  • Dr. Dalton Conley, Senior Vice Provost and Dean for Social Sciences, NYU, and author, Elsewhere
  • USA: How We Got From the Company Man, Family Dinners and the Affluent Society to Home Offices, BlackBerry Moms and Economic Anxiety
  • Eduardo Conrado, Senior Vice President and Chief Marketing Officer, Motorola Solutions, and national BMA board member
  • Maggie Jackson, author of the Boston Globe's popular "Balancing Acts" column and two relevant books, What's Happening to Home: Balancing Work, Life and Refuge in the Information Age, and Distracted: Erosion of Attention in the Coming Dark Age
  • Johnna Torsone, Executive Vice President & Chief Human Resources Officer, Pitney Bowes Inc.


"Unleash Your Purpose"

  • Gary Van Prooyen, Sr. Director of Global Brand & Creative, Motorola Solutions


"Unleash Your Agency"

  • Moderator: Katherine Button Bell, Vice President and Chief Marketing Officer, Emerson, and national BMA board member
  • John Favalo, Managing Partner, Director of Business-to-Business, Eric Mower & Associates, and national BMA board member
  • Howard Sherman, President, Doremus & Co., and national BMA board member
  • Tom Stein, President & CEO, Stein + Partners Brand Activation, and national BMA board member


"Unleash your Passions at Work"

  • Lawler Kang, CEO, Ingage, Inc., and author, Passion at Work: How to Find Work You Love and Live the Time of Your Life


"Unleash Your Investment in Social Media"

  • Moderator:Paul Dunay, Chief Marketing Officer, Networked Insights; former Global Managing Director of Services and Social Marketing, Avaya; and author of Facebook Marketing for Dummies, Social Media and the Contact Center for Dummies and Facebook Advertising for Dummies
  • Belinda Hudmon, Senior Director of Integrated Marketing, Motorola Solutions 
  • Lauren McCadney, Small Business Segment Manager, CDW and Visiting Faculty at University of Texas at Austin


"Unleash Your Front Lines"

  • Moderator: Ian Heller, VP, Marketing and Merchandising, White Cap Construction Supply
  • Francois Dufour, Senior Director, Marketing, Recruiting Solutions, LinkedIn 
  • John Fox, President, Venture Marketing; Chief Marketing Advisor, Mercantec; and author, 99 Questions to Jump Start Your Partner Channel Brain and Marketing-Playbook: Your Definitive Guide to B2B Marketing 
  • Leigh Segall, Principal, Accelerated Market Strategies and Senior Strategist, Leapfrog Online, and Former Chief Marketing Officer, The SAVO Group


"Unleash Your Innovation"

  • Moderator: Steve Liguori, Executive Director, Global Marketing, GE
  • Tony DeLio, Global Vice President, Marketing & Innovation, National Starch/Corn Products
  • Andres Jordan, Vice President, Innovation and Head of Content and New Media Strategies, Deutsche Telekom North
  • Jennifer Okimoto, Associate Partner, Social Business Leader, S&T Global Center of Competence, IBM Global Business Services
  • Jay Paap, President, Paap Associates


"Unleash Your Customers"

  • Moderator: Bill Lee, President, Customer Strategy Group, Customer Reference Forum, Executive Director, the Summit on Customer Engagement, and author of the forthcoming Harvard Business Review Press book, The Hidden Wealth of Customers (Fall 2011)
  • Carol O'Kelley, Chief Marketing Officer, RedPrairie
  • Kathy Seegebrecht, Vice President, Marketing & Brand, Navistar
  • Tom Wong, and former Vice President, Customer Marketing Programs,


"Unleash Your Sponsorship Strategy"

  • Moderator: Gordon Kane, Founder, Victory Sports Marketing, and former Director of Marketing, United States Olympic Committee
  • Doug Bade, Regional Managing Principal-Strategic Relationship Management, Deloitte
  • Phil Clement, Global Chief Marketing and Communications Officer, Aon Corporation, and national BMA board member
  • Michelle Draper, Vice President, Marketing Programs, Charles Schwab


"Unleash Your Inner Expert"

  • Moderator: Rich Carvill, Principal, True Vine Marketing Communications, and Vice President, Education, BMA Colorado
  • Carla Johnson, Principal, Type A Communications, and President, BMA Colorado
  • Sam Eidson, Founder, 90octane
  • Sandra Zoratti, Vice President, Global Solutions, Marketing and Sales, InfoPrint Solutions, a Ricoh Company


"Unleashing a Global Powerhouse Brand...In the U.S."

  • Tom Haas, Chief Marketing Officer, Siemens Corporation
  • Bill Stabile, Senior Director, Brand & Marketing Communications, Siemens Corporation

"Unleash the Power of Analytics"

  • John Kennedy, Vice President, Corporate Marketing, IBM

Friday, June 3


"Unleash Your Mobile Reach and Make Connections Like Never Before"

  • Greg Stuart, Global CEO, Mobile Marketing Association, and author, What Sticks

"Unleash Your B-to-B Media Partners"

  • Moderator: Michael Marchesano, Managing Director, Jordan, Edmiston Group, Inc.
  • Dean Horowitz, eMedia & Market Intelligence, Vance Publishing  
  • Kim Paulsen, Senior Vice President, Penton Media
  • Mitch Rouda, President, e-Media, Farm Journal Media

"Unleash Your Data"

  • Moderator: Theresa Kushner, Director, Customer Intelligence, Cisco 
  • John Coe, President and Co-Founder,, and author, The Fundamentals of Business-to-Business Sales & Marketing
  • Darryl McDonald, Executive Vice President, Business Development and Marketing, Teradata
  • Bill Romenesko, Global CDM Senior Manager, Dell

"Unleash Your Creativity"

  • Bob Thacker, Senior Vice President of Marketing and Advertising, OfficeMax


"Unleash Your Personal Brand on LinkedIn"

  • J.D. Gershbein, CEO, Owlish Communications


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