"Unleash Your Creativity"
If you don’t have big bucks, you’d better have big ideas, Bob Thacker routinely tells audiences. Faced with competitors who outspend OfficeMax by 2-3x, Thacker and his team have unleashed one impressive creative campaign after another, including the “Elf Yourself” viral marketing phenomenon. He credits the success of these efforts to a philosophy that big ideas can trump big budgets and that the best ideas don’t always arise in the marketing department. Learn more about how Thacker and OfficeMax unleash creativity by bringing together the best ideas from all stakeholders.
Bob Thacker, Senior Vice President of Marketing and Advertising, OfficeMax
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