BMA's annual conference is well known for its liberal sprinkling of book authors-speakers. And "Unleash 2011" is no exception. But this panel session—featuring three of 24 (yes, 24!) regional contributing authors to BMA Colorado's just-published Advice From the Top: The Expert Guide to B2B Marketing—takes the cake! With book project leader Rich Carvill moderating, you will hear from three of the book's contributors on the subjects of conversion-driven marketing, telling your company story from the inside out and maximizing your return on marketing investment (ROMI).