More and more b-to-b marketers are creating sports sponsorships, an activity usually associated with consumer brands. After his presentation at BMA's Engage 2010 about Aon’s brand new global sponsorship of Manchester United, Aon’s Phil Clement is back to update us on the first full sponsorship year. Deloitte’s Doug Bade will describe his firm’s sponsorship of the Olympic and Paralympic Games. Learn how these and other firms are unleashing their sponsorship potential to build their brands, unify employees and strengthen relationships with current and potential clients.
Gordon Kane, Founder, Victory Sports Marketing, and former Director of Marketing, United States Olympic Committee