You’ve analyzed data, studied customer needs and built solid marketing plans to achieve your company’s goals. Yet much of your success depends on front-line employees—customer service, sales and tech support people—who interact with customers every day. Have they bought into your plans? Will they correctly present your programs and effectively convey your company’s value proposition and brand? And will they provide service that keeps customers coming back. Hear from marketing leaders who have successfully unleashed their front lines to improve business results.