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"Unleash Your Sense of the Workplace: Breaking Through the Work and Home Life Blur"

Work is no longer performed in a time or space. It is now a state of mind. Technology, performance pressure and a 24/7 global economy have removed the boundaries that once distinguished being at work from being at home. An upside is that decision makers are engagement-ready more hours of the day, days of the week and weeks of the year. A downside is that attention spans are more fragmented and elusive than ever. This distinguished panel will explore the dynamics of "weisure," the convergence of working and homeing, and its impact on b-to-b marketing.


Rick Segal, Worldwide President & Chief Practice Officer, gyro, and national
BMA board member 


Dr. Dalton Conley, Senior Vice Provost and Dean for Social Sciences, NYU, and author, Elsewhere
USA: How We Got From the Company Man, Family Dinners and the Affluent Society to Home Offices, BlackBerry Moms and Economic Anxiety

Eduardo Conrado, Senior Vice President and Chief Marketing Officer, Motorola Solutions, and national BMA board member  

Maggie Jackson, author of the Boston Globe's popular "Balancing Acts" column and two relevant books, What's Happening to Home: Balancing Work, Life and Refuge in the Information Age, and Distracted: Erosion of Attention in the Coming Dark Age 

Johnna Torsone, Executive Vice President & Chief Human Resources Officer, Pitney Bowes Inc.

Click here for presentation deck.




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