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"Unleash the Zero Moment of Truth"

Your audiences initiate connections with your brand long before they make a purchase decision. These connections, which include search queries, reviews, site visits, video views and more, influence whether users eventually select your brand or a competitor's brand. Drawing on information from a soon-to-be-published e-book, which all Unleash attendees will receive, Google’s Jim Lecinski will unveil new research about what Google calls the Zero Moment of Truth (ZMOT) and share fresh strategies to help you win and unleash your own b-to-b ZMOT.

Jim Lecinski, Managing Director, Google  

Click here for Jim's presentation deck.

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