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"Unleash Your Content to Generate Meaningful Thought Leadership"
Creating great content—that customers, clients and prospects eagerly, frequently and easily access and actually read, watch or listen to—is the holy grail in thought leadership today, But, despite ongoing experimentation, relatively few b-to-b marketers would say they’ve found the right formula. In this general-session panel, Accenture’s Teresa Poggenpohl will lead a fascinating discussion with a distinguished expert panel of what is working and not working for b-to-b marketers, which companies have been most successful (and how and why) and how success is being defined and measured.
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