Home > Programs > 2011 International BMA Conference > Unleash Presentations > Unleash Your Inner Publisher

Pre-Conference Workshop

"Unleash Your Inner Publisher"

The Internet gives us the capacity to publish and widely disperse our best thinking and to become thought leaders in our markets. So why don't more business marketers seize this opportunity? Very often it's because they feel uncertain about their ability, or their company's ability, to produce engaging and interesting content. But it's not as difficult as it may seem. With planning and a little creativity, b-to-b marketers can create content that inspires response and generates action. Learn the tricks professional publishers use and how to apply them.


Paul Gillin, Principal, Gillin Communications   

Click here for Paul's presentation deck.

<< Back to Unleash content.