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SteinIAS: Merger positions for company growth

Tom Stein and Rob Morrice

SteinIAS formed from the merger of New York- and Manchester-based marketing firms led by Tom Stein and Robert Morrice in March. Top executives at the new company will be celebrating the union in Chicago at the 2013 Global BMA Conference.

They also will be celebrating the addition of a Shanghai office. SteinIAS already has a presence in New York, London, Manchester and Paris, and the fifth location will help global clients reach into the Chinese b2b market.

“By coming together we position ourselves to better serve truly global accounts,” Stein said. He is president-SteinIAS, Americas, and also serves on the national BMA board.

The company is making strategic hires, Stein said. Sam Jordan has just joined the executive roster, leaving his post as managing director and strategy consultant at Calling Brands, the global brand consultancy of The Engine Group. He has been named VP-global accounts and will be charged with the growth and management of the global footprint. Jordan will work in the New York office.

SteinIAS also is pursuing acquisitions that would both broaden its geographic expertise and also deepen its experience in the areas of marketing automation and customer relationship management, Stein said. “That would give us another layer of technology sophistication that would live under our creative capabilities,” he said. “The day of the marketing technologist is here.”

He declined to name prospective acquisitions.

SteinIAS has more than 100 employees. The company formed in March from the merger of New York-based Stein + Partners Brand Activation and Manchester-based IAS b2b Marketing. The agencies both have been recognized as BMA Agency of the Year. In 2011 IAS became the first company outside of the United States to win the honor. Stein + Partners held the title in 2010.

Current clients include brands such as Atos, BP Castrol, the Chicago Board Options Exchange and KPMG.

The merger positions the company to offer global, regional and local marketing expertise to its clients, Stein said. The company will focus on serving mid-sized b2b clients.

“Mid-sized companies on a global basis are going to find we have a very relevant approach,” he said. “There is a significant opportunity in the market, because we have an experienced international footprint and an advanced approach to b2b.” 

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