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The University Club of Milwaukee
924 East Wells Street
Milwaukee, WI 53202
Free indoor parking is available in The University Club parking garage.
The Rise of Behavioral Economics in B2B Marketing
Did you know...
Creativity is rising. Technology is rising. Data is rising. ROI is rising. B2B is rising. And, for B2B marketers charged with engaging human beings to drive optimal business results, the desire to harness consumer intelligence through the incorporation of behavioral economics into the marketing mix is also rising.
Behavioral economics is the equivalent of combining modern day behavioral psychology with rational, economics-based decision making. Understanding and applying the principles of behavioral economics with employees, sales and distribution channels can create a competitive advantage for organizations of every type.
Register now for our Oct. 10 keynote program when Walter Ruckes, award-winning writer and vice president of sales and channel engagement at BI WORLDWIDE, joins us for a fast-moving presentation and discussion on the rise of behavioral economics.
Attendees will leave this luncheon program with new insights that bring together right- and left-brain approaches for engaging and connecting with external and internal audiences more effectively.
Learn more about behavioral economics here: http://www.biworldwide.com/blog/
Here you can find a speaker, or make yourself available to speak on your areas of expertise.
Get the latest BMA and B-to-B related insights from the BMA Buzz, the official BMA e-newsletter or daily updates from the BMA SmartBrief.
BMA offers a wide variety of marketing opportunities for you to reach this very influential, highly specialized audience of B-to-B marketers.