Milwaukee, WI

Thursday, October 10, 2013
(11:30 a.m - 1:45 p.m.)

The University Club of Milwaukee
924 East Wells Street
Milwaukee, WI 53202 

Free indoor parking is available in The University Club parking garage.  

The Rise of Behavioral Economics in B2B Marketing

Did you know...

  • Digital natives switch media 27x per hour?
  • The average American consumes 34GB of content daily?
  • Goldfish have an attention span of nine seconds compared to eight seconds for the average human?

Creativity is rising. Technology is rising. Data is rising. ROI is rising. B2B is rising. And, for B2B marketers charged with engaging human beings to drive optimal business results, the desire to harness consumer intelligence through the incorporation of behavioral economics into the marketing mix is also rising.

Behavioral economics is the equivalent of combining modern day behavioral psychology with rational, economics-based decision making. Understanding and applying the principles of behavioral economics with employees, sales and distribution channels can create a competitive advantage for organizations of every type.

Register now for our Oct. 10 keynote program when Walter Ruckes, award-winning writer and vice president of sales and channel engagement at BI WORLDWIDE, joins us for a fast-moving presentation and discussion on the rise of behavioral economics.

Attendees will leave this luncheon program with new insights that bring together right- and left-brain approaches for engaging and connecting with external and internal audiences more effectively.

Learn more about behavioral economics here:


  • EARLY REGISTRATION DISCOUNT if registered by Monday, Oct. 7 – $45 members; $65 non-members
  • Registration investment AFTER Oct. 7 – $55 members; $75 non-members
  • Cancellations must be made by Monday, Oct. 7, to receive a refund. 


Read “Messaging Matters: The story you tell is more powerful than the thing you sell;” the presentation delivered by Tim Riesterer, Chief Strategy and Marketing Officer, Corporate Visions, at Go and Grow Denver.

Read “Art, Copy and Code: The evolution of marketing and advertising in the age of interactive technology;” the presentation delivered by Louise Clements, President, MRM Canada, at Go and Grow Denver.

Read “The Ultimate Transformer;” the keynote presentation delivered by Eduardo Conrado, Senior Vice President - Marketing & IT, Motorola Solutions, at Go and Grow NYC.

View and download presentations, videos and photos from the 2102 Go and Grow conference series.