New York, NY

Wednesday, September 18, 2013
(12:30 - 7:15 p.m.)

New York Academy of Sciences
7 World Trade Center
250 Greenwich Street, 40th Floor
New York City, 10007

B2B Rising is the “of the moment” conference for business marketing professionals. B2B Rising will focus on the profound and growing role B2B is playing to drive innovation and spur growth. Reserve your place in order to:

  • Hear from GE’s Executive Director, Innovation, Steve Liguori; CNBC's Melissa Lee; Boeing’s VP, Ventures, Tim Noonan and Corning’s VP, Corporate Communications, Dan Collins about the unbridled innovation at B2B companies that is re-shaping entire industries and marketplaces
  • Engage with IBM’s Global VP, Marketing, Dave Laverty on the lightning advances in Big Data applicability that are re-setting marketing performance expectations
  • Get insights from American Express OPEN’s Senior Vice President, Customer Marketing & Engagement, Mary Ann Fitzmaurice Reilly; Demandbase's CEO and Founder, Chris Golec; Accenture’s Global Managing Director of Marketing and Communications, Digital, Katrina Klier; and Forrester’s Vice President, Principal Analyst, Laura Ramos, on the evolving role and growing impact of B2B marketers
  • Get ready as today’s hottest creative firebrands, including Google’s Creative Director, Agency Team, Kim Snow; Huge's Chief Creative Officer, Conor Brady and Deutsch's Partner, Chief Creative Officer, Greg DiNoto establish entirely new boundaries
  • Take sides as ad agencies, PR players and media companies, including DDB North America’s President, Mark O’Brien; Digitas' SVP/Co-Lead of Social.Content, John McCarus, Edelman New York's President, Russell Dubner and Bloomberg's Worldwide Head of Advertising Sales, Trevor Fellows lay claim for the high ground amid B2B marketing convergence


  • BMA Member: $200
  • Non Member: $250
  • Member: 10 seats for $1750
  • Non Member: 10 seats for $2250


B2B Rising Global Sponsor


BMA-NYC Communicator of the Year
Exclusive Sponsor


B2B Rising New York Sponsors



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