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Board of Directors announced for 2013-14

Kathy Button Bell named BMA Chair; Stephen Liguori announced as Vice Chair
The Business Marketing Association (BMA) recently announced its new Board of Directors. The National Board is made up of 11 officers and 18 directors.
Kathy Button Bell, Vice President, Chief Marketing Officer, Emerson, was named BMA Chair for 2013/2014. Stephen Liguori, Executive Director, Global Innovation & New Models, General Electric, will serve as BMA Vice Chair. 
Starting July 1, Al Maag, retired Chief Communications Officer for Avnet, has been named BMA’s Executive Director. In this role, Maag will further strengthen BMA’s commitment to career development and networking of business-to-business (B2B) marketers globally while working to help boost chapter growth. He will also manage the execution of the board's strategic plans.
“I am delighted Al Maag has accepted the role of Executive Director,” says Button Bell.  “He will be crucial to the acceleration of the BMA’s influence and ability to help BtoB marketers grow their careers. His experience as a former BMA Chair allows continuity in our approach to developing high quality content and value at a time when BtoB marketers face such unique and fast changing challenges.”
The BMA National officers include:
  • Chairman - Katherine Button Bell, Vice President, Chief Marketing Officer, Emerson
  • Vice Chair - Stephen Liguori, Executive Director, Global Innovation & New Models, General Electric
  • Immediate Past Chairman - Eduardo Conrado, Senior Vice President and Chief Marketing Officer, Motorola Solutions, Inc.
  • VP, Thought Leadership - George Stenitzer, Vice President of Corporate Marketing and Communications, Tellabs
  • VP, Marketing - Chris Schermer, President, SCHERMER 
  • Co-VPs, Chapter Development -  Elton Mayfield, Partner, er marketing AND Greg Olson, Partner, Growl Mobile
  • VP, Membership -  Bob Felsenthal, Vice President and Publisher, BtoB Magazine, Crain Communications
  • VP, Professional Development (Annual Conference) - Gary Slack, Chief Experience Officer, Slack and Company
  • Treasurer - Howard Sherman, President, Doremus & Co.
  • Secretary - Maralah Rose-Asch, Publisher and Editor, Gardner Publications, Inc.
  • Executive Director (Non-Voting Member) - Al Maag
Of the 18 directors, new appointments include: 
  • Michael Brenner, Vice President of Marketing and Content Strategy, SAP
  • Carla Johnson, Principal, Type A Communications
  • Linda McGovern, Vice President of Marketing, USG
  • Jennifer Nealson, CMO, Denver Center for the Performing Arts
  • Greg Nickerson, CEO, Bader Rutter & Associates
BMA board positions run one year, from June 2013 through June 2014. For complete listing of BMA Board members, visit
One key goal of the board is to provide members with ongoing, pertinent and up-to-date content that will be useful in their careers while enhancing their B2B industry knowledge. BMA and Forrester Research recently completed a study titled “B2B CMO’s Must Evolve or Move On.” 
The study reveals the incredible pace of change for CMOs, their new responsibilities and the skills required as well as the need to collaborate across silos to succeed.
To download the study, please visit
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