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BMA BUZZ - August 22, 2013

BMA Colorado worked with the Online Marketing Institute to develop a social media certification program tailored specifically to B2B marketers. The chapter is extending its discounted rate to the broader BMA membership.
The B2B Rising road show includes a stop at the 2013 Marketing Technology Summit in Phoenix, Arizona. Tim Riesterer, chief strategy and marketing officer at consultancy Corporate Visions, will kick off the event. His message: "You must be able to tell your story in a visual way."
By Kevin Lee, CEO, 
Your company is on Twitter, the platform is incorporated into your marketing campaign plans, and you are ready to start tweeting. However, your old marketing metrics won't disappear-and there are some new ones to consider, like virality and velocity.
Roberta O'Keith serves as customer insights leader for the air filtration division of GE Power & Water. Her research helps the company shape customer-facing programs, building satisfaction and loyalty while driving revenue. She will discuss her work at a BMA-Kansas City event on Aug. 28.
Marketing budgets may not be growing, but marketers still can refine their lead management programs to boost demand and better support sales. CSO Insights focused its 2013 Lead Management Optimization research on best practices, looking at 10 key factors for success.
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