The Business Marketing Association formally introduced its 2013-2014 board of directors last week, coupling the news with an announcement regarding the release of a joint BMA-Forrester Research report. The juxtaposition of the two news items was no coincidence. The report looks at the changing role of the B2B content marketing officer, and it spells out the industry challenges that will shape the work of the association and its board.
Stratasys earned the Corporate Marketer of the Year honor at the annual BMA B2 Awards ceremony in May. The 3D-printing equipment manufacturer impressed the judges with its "Engineering a Difference" campaign, a series of video case studies launched on Facebook.
By Laura Ramos, VP and Principal Analyst, Forrester Research
Digital channels, online social activity and rapidly evolving mobile technology give business buyers new purchasing power. B2B CMOs must take on significantly broader and often unfamiliar responsibilities to capture their attention. Forrester Research teamed with the Business Marketing Association to learn how top marketers respond to these new challenges.
In theory, Al Maag retired last month. But the former chief communications officer at global technology distributor Avnet has no plans to lounge by the pool. He started his own communications consultancy, MaagComm+
, and signed on as executive director of the Business Marketing Association.
Global mobile advertising revenue almost doubled in 2012, according the Interactive Advertising Bureau and research firm IHS. Their research outlines regional spending and the distribution of dollars across search, messaging and display formats.