One of the things I love most about my role on the BMA Board of Directors is the people I meet. In the last few years, I've visited with members around the country and spoken at many chapter meetings. While many people come to hear about my experience, I'm always fascinated by what I learn from them. During all of our conversations, a strong common denominator stands out: change.
BMA Chicago partnered with Loyola University Chicago to develop a digital certification program for mid-career marketing and communications professionals. The first course will begin on October 28. The syllabus does not include a textbook. Instead, the course relies on discussions with faculty and practitioners from companies including Google, IBM, Ogilvy and Leo Burnett.
Marketing campaigns for Accenture and Aon took home top honors Tuesday night when BMA Chicago hosted its annual Tower Awards Bash. The campaigns faced stiff competition. Interest in the awards reached a record high, with more than 420 entrants in 24 categories.
By Bryan Pearson, LoyaltyOne
To achieve your goals, sometimes you need to try something completely new and different. That was the case with Premier Healthcare Exchange, a provider of one-stop cost-management services for health-care companies. PHX was committed to improving client knowledge of its products and services, while also engendering loyalty. So it created an entirely new platform that combines education and incentives.
Marketers are under increasing pressure to demonstrate the results of their campaigns, but often struggle to identify and collect actionable data, says Elton Mayfield, founding partner of ER Marketing. Mayfield, a member of the BMA International Board of Directors, spoke to BMA Carolinas about best practices: "It's about defining what is important, impactful and executable."
Marketers who are reaching out to the SMB market have turned their attention to lead generation channels, according to recent Business.com research. The advertising network surveyed 500 lead-gen clients. The resulting report points to best practices and provides insight into future spending plans.