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Art & science: Crafting corporate brand strategy
By Ryan Rieches, CEO and co-founder of RiechesBaird
Courage. It's the most important trait for an executive team to call upon when defining their corporate brand strategy. It takes guts to venture into unchartered territory and stand out from the rest of the field. When a company commits a blunder, it can mean years of missed opportunities. But when a team nails a visionary brand strategy, it can establish trust, acceptance and loyalty, and lead to sustainable business growth. Read more.
Qaqish: Connecting content marketing to revenue
Many marketers struggle to connect their content marketing programs to revenue, according to a study released last month by the Lenskold Group. The solution goes beyond the mere adoption of marketing automation tools, writes Debbie Qaqish, principal and chief strategy officer at The Pedowitz Group, the revenue-marketing agency that sponsored the research. Read more.
TriComB2B identifies touch points that matter
Marketing agency TriComB2B takes a look at the elements that influence buyer decisions in its 2013 report, "The Considered Purchase Decision: What Matters, What Doesn't and What It Means." The online survey of 443 North American respondents tackles the performance of video, mobile and social.Read more.
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