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BtoB/Advertising Age integration will continue to serve the needs of the b2b community
 
With Crain's BtoB becoming part of the Advertising Age family, we want to share some of our plans to serve the needs of the BtoB community. Ad Age is committed to continuing our tradition of delivering quality journalism about the BtoB landscape to you.
 
On January 6, Ad Age will release the annual BtoB Outlook Survey, which will highlight how marketers expect to spend their budgets and reach their audiences in the new year, among other important themes. The issue will include voices and perspectives from leaders in the BtoB community. In future issues, Ad Age will expand its BtoB coverage to include topics like career development, the evolving relationship between sales and marketing, and how technology is changing the way business is done.
 
Also beginning in January, Ad Age will publish dedicated BtoB content via digital channels. Content created by BtoB-focused reporters, as well as stories by Ad Age reporters, will be delivered in a newly formatted BtoB e-newsletter and via social media on LinkedIn and Twitter. On January 2, the moniker on these channels will change to Ad Age BtoB.
 
Current subscribers to BtoB newsletters will begin receiving the Ad Age BtoB newsletter upon the January launch. If you have been receiving a complimentary subscription to BtoB magazine as part of your BMA membership, you will continue to receive this benefit for 2014, starting with the January 6th issue of Advertising Age.
 
If you have any questions about your subscription, please contact Tamika White at 313-446-1657 or twhite@crain.com.
 
We will follow up shortly with additional enhancements and events we will be creating for 2014. In the meantime, please feel free to enjoy BtoB content on BtoBonline.com until the end of year.
 
Kind Regards,
Advertising Age
 
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