Advice for B2B marketers who expect bigger budgets
Business marketers expect budgets to increase in 2014, writes Laura Ramos, the principal Forrester Research analyst serving CMOs. A joint study conducted with the Business Marketing Association revealed that budgets are expected to rise by about 6% this year. But marketers will still be stretching dollars as they adapt their programs to meet new demands. Ramos wrote a post on her Forrester blog that offers insight into making the most of the increase. Read more
BMA14: Konrath on developing an agile mindset
Sales and marketing professionals know firsthand how quickly times are changing. Job performance hinges largely on our ability to keep pace. Author and sales strategist Jill Konrath will travel to the international BMA conference in May to offer insight into a mindset that can help us adapt rapidly to new situations. The best-selling author's presentation will coincide with the publication of her new book, Agile Selling. Read more.
B2B search marketing: Five quick wins
By David Vogel, Layered Tech
B2B purchase research starts on Google, Yahoo or Bing, making search engine marketing one of the highest-ROI strategies a company can deploy. But marketers often struggle with search. It requires long-term commitment: Content marketing engines must be built, paid search campaigns honed and domain authority bolstered. Some tactics, however, can be implemented in days, not years. It's my pleasure to share five. Read more.
Johnson: Building an actionable content strategy
"A content strategy serves as a North Star for all content efforts," writes Carla Johnson, president-Type A Communications. "It guides the evolution of content over time and helps marketers understand what success looks like for them and their particular company." The BMA international board member produced a webinar that emphasizes best practices for developing an actionable content strategy.Read more.
Webcasts: Video, mobile, real-time elements drive engagement
TalkPoint Webcasting released a report highlighting the trends and best practices for producing effective webcasts. The report, based on the survey of 250 event producers and the company's experience supporting 20,000 live webcasts, revealed that video, mobile and real-time components strengthen virtual events. Read more