BMA conference prepares for banner year
The roster of speakers who will present at BMA14 continues to grow as organizers prepare for record attendance. The conference this year is projected to welcome 1,000 attendees representing 450 companies, 35 U.S. states and 12 nations. Read more
BMA14: Sales must reestablish relevance in social world
Sales forces must modernize or become obsolete, says consultant and social-selling guru Jill Rowley. She will deliver a pre-conference session at BMA14, exploring the role that social media can play in reaching a modern buyer who is digitally driven, socially connected, mobile and empowered.Read more.
Marketing, sales and "Glengarry Glen Ross"
By Jeff Calderone, Elevated Third
The infamous real estate salesmen of the 1992 film "Glengarry Glen Ross" are engaged in a timeless battle. Their jobs are on the line, and they need high quality leads to save themselves. But they find themselves at the mercy of Alec Baldwin, who isn't handing over quality leads. Sound familiar? Read more.
Align communications with customer experience
Business marketers should work with colleagues across their organizations to ensure that customers receive the brand experience that they promise, says consultant and customer experience expert Kerry Bodine. She spoke to the NorCal BMA chapter on April 23, sharing best practices and tools that help all members of an organization get on the same page-and deliver powerful customer experiences.Read more.
Firsts: 2013 Internet ad revenue outperforms television
U.S. interactive advertising hit a milestone in 2013. For the first time, digital advertising revenue exceeded broadcast revenue, according to an IAB report. Internet ad revenue reached $42.8 billion, led by search and bolstered by increased spending on mobile. Read more