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Frequently Asked Questions


Why did BMA implement these new approaches to training and certification?

Working with organizations such as BMI and the CMO Council gives BMA members more choices for professional development. Previously, BMA only offered a certification program, we can now offer our members the availability of skills assessment, skills building, and training in broader marketing areas.

How do we register for the various training and certification programs?

These expanded programs are offered by organizations other than BMA. You should contact the specific sponsoring organization for specific program details and registration information.

I just recently obtained by CBC certification from BMA. Can I still use the CBC designation?

Yes, you can. Although that certification program has been replaced by new offerings, the CBC designation still has a well-earned reputation for designating mastery of b-to-b marcom skills, and BMA members who have earned this qualification may continue to use it as a mark of professional excellence.