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Debra Williams, Marketing Director
Dan Hansen, Senior Partner
Red House B2B Marketing
This Program Will Cover A Real-Life Example on How to Effectively Reach and Convert the Ever-Elusive C-Suite Customer
While the marketing tools used to reach your potential-client audience continue to fragment and become more dispersed, the basic principals of marketing remain the same. People will always gravitate to things that interest them, and sometimes that is your marketing. That's why matching the right message to the right audience is key to generating demand.
Join BMA Atlanta for a rare look inside a Red House Narrow Cast Demand Generation program designed to achieve C-level meetings for McKesson Business Performance Services.
In this client and agency partner presentation, co-presented by Debra Williams, Marketing Director, McKesson, and Dan Hansen, Senior Partner, Red House B2B Marketing, you'll see what it took to not only gain the interest of C-level executives, but get them to accept a meeting with a business representative.
-Integrate marketing for increased impact
-How to use "content marketing" to achieve your goals
It's not often that you get a glimpse behind the scenes to see how this really works. Don't miss your chance on August 12th.
About our speakers:
Red House Brand Architects
With over 30 years in marketing, Dan handles strategic plan development for Red House healthcare clients. Red House specializes in integrated marketing solutions for the healthcare and technology industries with a strict focus on business to business.
Dan’s integrated marketing solutions have helped countless clients achieve measurable results by mapping marketing to the buying and sales processes.
Red House has been recognized by the Business Marketing Association for “Best of Division” for Lead Generation, BtoB Magazine’s “Top Agencies” list, and Chief Marketing Officer magazine’s “Top Shops”.
Dan attended Syracuse University for both his undergraduate and post graduate degrees.
McKesson Business Performance Services
Over the last 20 years, Debra has established herself as a highly effective integrated marketer in health care, technology and financial services. She has worked for a variety of businesses from start-ups to large organizations.
Her experience runs the gamut from the development of successful brand strategies, digital marketing and public relations. She has also developed and activated highly effective multi-layered campaigns including digital marketing and social media to achieve targeted revenues and thought leadership.
A graduate of Northern Illinois University, Debra completed her masters degree at the University of West Georgia and teaches evenings as an adjunct Instructor at Kennesaw State University.
About BMA Atlanta
The Atlanta chapter of the BMA is made up of marketing executives from a variety of industries and backgrounds. Many of our members are corporate marketers at mid-sized business-to-business companies in industries like technology, healthcare, manufacturing, telecommunications and professional services. We also have a large number of marketing service providers (firms, agencies and consultants) in areas such as research, advertising, promotions, events, Web development, printing and more. Our members view the BMA as the sole source in Atlanta to learn the latest business-to-business marketing best practices and network with peers.
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