Ten Smart Ways for Marketers to Save Mone on Print. Of the $150 billion, 80% or more can be attributed to what is spent on marketing materials that include direct mail pieces, brochures, catalogues, advertising circulars, point-of-purchase displays, labels, and other marketing materials.
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.Imitation may be the sincerest form of flattery, but it's one that many companies would rather do without.
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Approach copy from your customer's perspective - not your own.
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BMA White Paper - A planning guide for efficient production of your brochure, product catalogue and annual report
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BMA White Paper - Printing, Prepress and Packaging
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Whether you're giving a critical sales presentation to a client or producing visuals for a meeting, top-notch graphics will help ensure that you, your products, and your message receive the attention they deserve.
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To be a successful cataloger your catalog pages must contain many things. Keeping in mind the customer's fast-paced scan of the pages, here are the ingredients needed, in order of importance.